San Juan, Puerto Rico is a truly fantastic city to visit. It’s full of culture, beautiful architecture, delicious food, and interesting sights to see. The gorgeous weather and beaches don’t hurt either! There are so many different sights to see in San Juan that you’ll most likely want multiple days to fully experience the city. Sightseeing in San Juan is an unmissable experience.
San Juan truly has something for everybody, making sightseeing in San Juan an extremely customizable activity. It has beautiful beaches and world-class luxury resorts both in the city and in neighboring towns. The heart of the city, Old San Juan, is a UNESCO world heritage site that blends traditional colonial architecture with contemporary Puerto Rican culture. Old San Juan has tons of delicious restaurants and great shopping.
History of San Juan
Spanish colonists founded San Juan in 1521. They gave it the name Ciudad de Puerto Rico. Under Spanish rule, merchant and military ships often used it as a port when traveling to the Americas. Its use justified building an extensive network of barriers and forts to serve as protection.
Because of the city’s prominence and expensive cargoes in ships that would stop in San Juan, San Juan was often attacked by other foreign powers. One such famous attack occurred in 1595, led by Sir Francis Drake and George Clifford. Over the next 200 years, both the Dutch and the British attacked the city. Spanish soldiers were able to continuously repel any attacks.
In the late 18th and early 19th centuries, various events, such as colonial revolutions, liberalized commerce with Spain. The opening of Puerto Rico to immigrants greatly increased San Juan’s population.
In 1898, United States Navy ships attacked San Juan. This attack was extremely powerful, and the ultimate result was the Spaniards ceding control of Puerto Rico to the United States in the Treaty of Paris.
The United States used San Juan and Puerto Rico extensively as training camps for both World War I and World War II. Interestingly, the man who fired the first shot by the United States armed forces in World War I was a Puerto Rican native.
Modern History
In 1947, Felisa Rincon de Gautier was elected as mayor of San Juan.
This election gave Rincon de Gautier the honor of being the first woman to be elected as Mayor of any capital city in all of the Americas.
In 1950, San Juan was the site of the San Juan uprising. In this uprising, insurrectionists attempted to attack the governor’s palace in a protest against the Puerto Rican and United States governments. The attack on the governor’s palace was short-lived, as police killed 4 of the 5 attackers.
San Juan is currently the capital and largest city of Puerto Rico. The city has a population of around 400,000. It is a major source of Puerto Rico’s income and GDP. This is especially true as Puerto Rico transitions to a service-based economy, rather than manufacturing. The services sector, which includes things like trade, tourism, finance, and government work, has quickly become the leading industry in Puerto Rico, accounting for around half of its GDP and employing up to 75% of all workers on the island.
Top Tourist Attractions
San Juan is a very popular tourist destination, both for individual travelers and as a major cruise-ship stop. We’ve compiled a list of some of the best tourist destinations that you must visit when sightseeing in San Juan.
Old Town San Juan
Probably the best tourist attraction in San Juan, Old Town San Juan is a UNESCO world cultural heritage site. Viejo San Juan showcases 500 years of architecture and history. It hosts historic forts and traditional Spanish colonial architecture. The Old Town contains hundreds of beautifully restored colonial buildings, many of which house restaurants, shops, museums, and hotels. You can explore the whole area on foot, which makes for a great half-day walking tour.
San Juan Cemetery
The San Juan Cemetery consistently ranks among the most beautiful cemeteries in the world. The cemetery lies along the coast, right next to the famous fort El Morro, and has elaborate tombstones and statues. The centerpiece of the cemetery is a chapel with a red dome. The chapel is dedicated to Mary Magdalene. It is certainly a worthy stop for anybody sightseeing in San Juan.
El Morro
El Morro is the name of the fort that has protected San Juan for hundreds of years. It was built in 1539 and has been continuously expanded and renovated for the following 200-300 years. El Morro is a National Historic Site and a UNESCO world heritage site, and both the fort itself and the lawn approaching the fort offer incredible views of the ocean and the city of San Juan.
Fort San Cristobal
Although El Morro is the more famous fort, you can’t miss San Cristobal. San Cristobal is not only a bigger fort but is actually the largest Spanish fort in the New World. It was built in the 17th and 18th centuries, and unlike El Morro, which was designed to protect San Juan from naval attacks, Fort San Cristobal was designed to protect San Juan from land attacks.
Museo De Las Americas
The Museo De Las Americas, located in Old San Juan, is a great way to learn about the history of Puerto Rico. The museum focuses on the art, ethnic groups, and colonization of the country, and is a great stop before you embark on any other cultural experiences.
Condado and Ocean Park Beach
The Condado district was developed as Puerto Rico’s first tourist district in the 1950s. Condado offers many different hotels and accommodations at every price point. The white-sand beach here is beautiful, soft, and very popular.
Advertising in San Juan with bMedia
With so many tourists visiting, San Juan is a great place to advertise your business. Additionally, since the weather is warm and mild year-round, San Juan lends itself very nicely to outdoor advertising. bMedia has consistently been Puerto Rico’s Premier Outdoor Advertising Company, with hundreds of billboards island-wide.
The small Caribbean island of Puerto Rico boasts picture-perfect beaches, lively nightlife, and vibrant local culture. The people are friendly, the beaches are beautiful, and the list of outdoor activities in Puerto Rico is endless. You can decide to dwell in nature or choose to explore the island’s urban centers. Either way, there is a guaranteed adventure for everyone.
Puerto Rico offers a diverse list of unique destinations and activities, so it’s no surprise that it’s considered one of the best vacation spots in the Caribbean. From the deep rainforests to San Juan’s urban gems, you’ll never run out of things to see and do on the island. Here are some outdoor activities in Puerto Rico for you to enjoy.
Some of the types of places you can explore in Puerto Rico include, but are not limited to:
Tropical rainforests and jungles
Pristine beaches
Open water
Mountains
Caves
Historic urban sites
Tropical Rainforests and Jungles
Puerto Rico is not just white sand and blue waters. In fact, the island is covered by tropical wilderness that offers some of the most exquisite trails and views.
El Yunque National Rain Forest, which is managed by the U.S. Forest Service, is approximately 45 minutes outside of San Juan. This rainforest is the perfect destination for a hike. You might even encounter some of the rainforests’ wild inhabitants such as tropical birds, green lizards, and slimy frogs during your adventure. The island’s jungles also host beautiful bike trails, with lots of single tracks, downhill trails, and of course, some of the best views Puerto Rico has to offer.
If you’re looking for something more daring, try ziplining through various parks across the island. “The Monster,” one of the longest ziplines in the world at Toro Verde Adventure Park, is 2.5 kilometers long and 843 feet high. There’s nothing more thrilling than flying superman style above the tropical jungle.
Beach and Water Activities
Puerto Rico has over 270 miles of sandy beaches. These beaches welcome visitors all year round. The gorgeous beaches in Puerto Rico offer picture-perfect views and exciting water adventures.
The island’s beaches are consistently selected as some of the best beaches in the world, and you’ll know why the moment you step afoot the island.
The coral coastline is home to some of the best water experiences in the Caribbean. Whether it’s swimming or surfing, sailing or scuba diving, Puerto Rico offers an impressive list of watersports and activities. You can scuba dive in Isla de Mona or surf the waves at Aguadilla Beach. Either way, all of Puerto Rico’s beaches are ready for you to kick back and relax.
Caves and Mountains
The natural mountainscapes and caves of Puerto Rico offer visitors the chance to partake in outdoor activities such as spelunking, rock climbing, or rafting. Canon de Tanama, a picturesque network of waterfalls, caverns, canyons, and limestone cliffs is one of the most recognizable caves on the island. It’s also a great place for rock-climbing, caving, and tubing.
You can also overlook the Rio Grande de Arecibo and the beautiful green mountains at Cueva Ventana (Window Cave). The window-like opening gives this cave its name, and the views are nothing short of spectacular. It’s arguably the most “Instagrammable” location in Puerto Rico.
During your adventure, make sure to keep an eye out for authentic Taino petroglyphs that have been preserved for centuries. You can even choose to pay a visit to some of the cave’s animal residents, like bats!
Explore Old San Juan
A great way to spend time outdoors is to explore old San Juan and feel the historic charm. In this part of San Juan, visitors will find some of the oldest and most carefully preserved architectural structures in the world. Walk the cobblestone streets and eat some of the best street food Puerto Rico has to offer. Not only will you get some great food, you will also be supporting local businesses.
You can even choose to stop at some of the area’s famous colonial landmarks, including Castillo San Felipe del Morro, known as ‘El Morro’ to locals. This citadel was built by the Spaniards in the 16th century and was designed to protect the island’s coast. Another notable landmark is the Castillo San Cristobal which covers over 27 acres and is the setting of many Puerto Rican cultural and historical stories.
City Life
San Juan, the capital of Puerto Rico, is where many visitors stay on the island. The city provides an abundance of activities, dining, and entertainment. However, it’s the locals that make the city so vibrant and exciting. So make sure you spend some time in some of San Juan’s coolest neighborhoods.
The Santurce barrio is the place to be if you want to immerse yourself in local art and culture. The neighborhood showcases the island’s vibrant culture through hip dining spots, colorful street art, museums, and art galleries. Later in the day, you’ll also find crowds at La Placita de Santurce for drinks and dancing in the streets, so don’t forget your dancing shoes!
The Condado barrio is considered the most cosmopolitan area of San Juan and gives off a Miami vibe. This area is perfect for shopping, dining, or relaxing on the oceanfront. A popular activity in Condado is to kayak or paddleboard through the Condado Lagoon while on a clear-bottom kayak decorated with LED lights.
Be Where The People Are
Because there are so many outdoor activities in Puerto Rico, this presents the opportunity for your brand to present itself where the people are. People are spending more and more time outside their homes and we’re seeing the island welcome back visitors and tourists. Being visible through outdoor advertising will ensure your brand becomes visible and familiar to a large audience.
The business opportunities are rapidly growing in Puerto Rico, and American businesses are taking note. The island draws global visitors and in 2019 earned about give and a half billion US dollars. OOH (Out-of-home) Advertising is one of the best ways to promote your business in Puerto Rico, not only are the locals moving around and about, the visitors are too!
bMedia Advertising Experts
No matter what industry your business is in, bMedia can help you reach your target audience and increase the ROI of your marketing campaign. We are the island’s leader in outdoor media. Our advertising professionals are ready to maximize the effectiveness of your next OOH advertising campaign.
Puerto Rico’s economy has had a long and dynamic history, especially as it relates to its status as a US territory. The island is known especially for the incredible beaches and storied sightseeing destinations. This makes tourism one of its most important economic sectors. However, there is a lot about the industries in Puerto Rico that you may not know.
Up until the mid-1900s, agriculture was the main industry supporting Puerto Rico’s economy. The island, which had limited mineral resources, was largely neglected by Spanish colonial rulers. However, San Juan became a major trade port in the Caribbean. In the decades that followed World War II, factories and manufacturing became very important to the Puerto Rican economy under American rule. This shift happened because of government-sponsored economic development and social welfare programs. These developments supported private business and updated Puerto Rico’s transportation infrastructure.
Now, however, Puerto Rico’s economy has shifted into a service economy, as manufacturing growth has slowed in the past few decades. The services sector, which includes things like trade, tourism, finance, and government work, has quickly become the leading industry in Puerto Rico. The services sector accounts for around half of Puerto Rico’s GDP and employs up to 75% of all workers on the island.
Major Industries in Puerto Rico
Agriculture
The agriculture industry is still alive in Puerto Rico. However, it is nowhere near the most dominant industry. According to recent data, agriculture makes up less than 1% of Puerto Rico’s annual Gross Domestic Product (GDP).
Puerto Rico used to have a relatively large sugarcane production industry, but this has mostly ceased to exist. This is in large part due to government regulations on sugar companies in the US and its territories, as well as on producers abroad that import to the US. Puerto Rico does have a thriving rum production industry, but it imports most of the molasses necessary.
The three traditional farm products still produced in Puerto Rico are:
Coffee
Tobacco
Milk
However, due to its tropical climate, many farms also produce tropical fruits including mango, pineapple, and melon. Additionally, there are beef, pork, and poultry farms that serve both local and international markets.
Manufacturing
In 2010, the manufacturing sector made up 46.4% of Puerto Rico’s GDP. However, in the past decade, a few key changes have caused the closure of many Puerto Rican manufacturing plants. Firstly, global competition has increased. This has caused companies to look elsewhere to satisfy their growing demand. Additionally, the repeal of Section 936 ended a decades-long practice where US corporations had a tax exemption on income produced in US territories, including Puerto Rico.
Despite all this, Puerto Rico still has a relatively active manufacturing sector. Over half of the manufacturing industry relates to pharmaceutical production. Pharmaceuticals make up over half of Puerto Rico’s total exports. The pharmaceutical production industry in Puerto Rico is responsible for employing over 18,000 people. Chemical and chemical products, as well as computers and electronics, make up some other large parts of Puerto Rico’s manufacturing sector.
Service
The service industry is Puerto Rico’s fastest-growing industry, and it has most recently overtaken manufacturing as Puerto Rico’s primary industry in terms of GDP production.
The three branches of Puerto Rico’s service industry, described in further detail below, are finance and real estate, trade, and tourism.
Finance & Real Estate
Finance, real estate, and insurance produce up to 20% of Puerto Rico’s annual GDP. Puerto Rico benefits from having its financial system fully integrated with the mainland American system, meaning that many American banks, real estate firms, and insurance companies have offices in Puerto Rico.
Trade
Trade accounts for about 10% of Puerto Rico’s annual GDP. Puerto Rico is included in the USA’s customs system, and the USA is Puerto Rico’s largest trading partner. The island’s key exports are pharmaceuticals, chemicals and chemical products, and computers and electronics. Puerto Rico also has significant trade agreements with Singapore, Japan, Brazil, and the European Union.
Tourism
Tourist interest in Puerto Rico has continued to grow year after year. Tourists from both the mainland United States and from international destinations continue to be drawn to Puerto Rico’s stunning natural beauty, rich history and culture, and gorgeous tropical weather. In addition, many Caribbean cruises include San Juan as a stop. It is estimated that upwards of 5 million visitors stay at a hotel in Puerto Rico every year, with larger numbers of cruise ship passengers visiting annually as well. Tourism supplies an estimate of over $5.5 billion to the Puerto Rican economy every year.
Outlook: Which Industries in Puerto Rico are Poised for Growth?
The service industry in Puerto Rico is the most obvious for continuous future growth. Tourism interest will only continue to grow. Additionally, experts project growth in real estate and financial services for the foreseeable future as well.
Additionally, entrepreneurship is another area with potential for growth. Entrepreneurship is currently is still at the beginning of its growth in Puerto Rico. Nevertheless, many organizations focused on growing small businesses have begun to establish a presence on the island. The Puerto Rican government also has many programs that allow aspiring entrepreneurs to access funding.
A key factor that many companies tend to overlook is the importance of advertising. Advertising can help convey a brand’s image and desire to new and current consumers. This in turn helps to drive sales and foster brand loyalty. It’s extremely important to understand the local culture of the city, state, town, country, or territory that you hope to advertise in, and there’s no better way to do that than by working with a local advertising group.
How bMedia Can Help
No matter what industry your business operates in, bMedia’s experienced team can help you reach new customers across Puerto Rico. bMedia is Puerto Rico’s leader in outdoor advertising, with over 300 high-impact locations to choose from. Moreover, bMedia’s billboards statistically have the highest consumer traffic in Puerto Rico. bMedia leverages cutting-edge technology and industry-specific leading practices to ensure that your advertisement will be seen and noticed by the right customers. Feel free to contact us with any inquiries you have.
Puerto Rico has become a growing market for American businesses. In recent decades, technology has allowed for quicker trade and travel to and from the island. The beautiful Caribbean island draws tourists from around the world for its beautiful beaches and vibrant culture. In 2019 alone, tourism in Puerto Rico generated over five and a half billion US dollars. Thus, it’s no surprise that business opportunities in Puerto Rico have been on the rise.
Puerto Rico is a protected American territory, which means that American businesses are more easily able to develop there rather than go to other countries. Real estate is relatively cheap, corporate tax rates are low, and wage costs are lower compared to the mainland. The recent enactment of Act 20 and Act 22 also provides 100% tax exemption on capital gains, interests and dividends earned.
The island offers some great opportunities for businesses across different sectors, and its proximity to the American mainland makes importing and exporting more efficient than running a business anywhere else in the Caribbean.
Puerto Rico’s Economy
Puerto Rico’s economy is dominated by industry and manufacturing, followed closely by the services sector. The manufacturing sector, which mainly produces drugs, electronics and petrochemicals, accounts for about 50% of the island’s GDP (gross domestic product). Tourism, finance and trade dominate the services sector. Puerto Rico has limited natural resources, but continues to produce agricultural products. Its agriculture sector – making up roughly 0.7% of Puerto Rico’s GDP — produces sugar cane, coffee, pineapple and more.
Next, we will discuss how businesses in Puerto Rico can take advantage of its growing and lively economy.
Benefits of OOH in Puerto Rico
Billboards and OOH (Out-of-Home) Advertising is one of the best ways to promote your business. This is especially true in Puerto Rico. Not only are locals moving around and about, but the tourists, ready to spend some cash, love the island and flock to it year after year.
OOH advertising is crucial in Puerto Rico especially considering how many outdoor activities that visitors can enjoy. Whether people are sightseeing, lounging on one of many Puerto Rico’s many pristine beaches, or enjoying the lush nature in the area, people are sure to see outdoor advertising.
You can expect high engagement from effective billboard advertising in cities like San Juan, Ponce, Bayamon and Carolina because of the high foot and vehicle traffic in these areas. Here are other reasons why OOH advertising is so effective in Puerto Rico.
Continuous Innovation
Billboards are thought to be traditional, and they are. However, they’re also evolving with the times. Billboards can certainly help you capitalize on business opportunities in Puerto Rico.
“Billboards have adapted to the times and are still one of the most popular ways to advertise.” -Eric Hamilton, Tech Times
Digitized billboards are everywhere these days. Times Square billboards in New York City are a perfect example, and there’s a reason why consumers are so captivated by them. Digital billboards have revolutionized OOH advertising. Unlike static billboards, digital billboards can offer multiple design options and even showcase multiple ads on one ad space.
Smart billboards are also on the rise as a dynamic form of digital billboards. Smart billboards use advanced technologies that allow those who encounter them to engage and interact with the advertisement. Technologies that are implemented on smart billboards include sensors, geotargeting, facial recognition and other interactive features.
Urbanization and Traffic
Urbanization continues to expand all over the world, and Puerto Rico is no exception. Puerto Rico’s population is almost 3.2 million. On top of that, people are more mobile than ever. It only makes sense for businesses to place ads where the people will be.
In Puerto Rico, the high density of vehicle and foot traffic exposes a large number of the population to billboard advertising. The island’s elaborate highway system increases vehicle traffic even further, offering many placement opportunities for OOH advertising.
High Return On Investment (ROI)
Capitalizing on billboard advertising will help you get the most out of your brand’s advertising budget. Since billboards tend to be located in busy areas, they gather a large number of views and reactions, resulting in a higher return on investment (ROI). The placement of your billboard is just as important as what it looks like. Desirable locations will be more expensive than locations where there is not as much traffic.
Billboard advertising also gives you full control of the ad space, and your ad will always have constant exposure, 24/7. Other forms of advertisement such as TV and radio ads can be costly and won’t reach an audience as large as a billboard would. This makes billboards one of the most cost-effective methods of advertising, as they have a wide reach and are proven to increase brand recognition.
Brand Recognition
Billboards are effective in increasing brand recognition. Billboard advertising is one of the oldest forms of advertising. However, it continues to evolve and remain effective in reaching and captivating an audience. Billboards target a wide demographic in a single advertising tactic. By properly placing an effective ad, businesses have the opportunity to capture any and all potential buyers..
Additionally, there are high chances that people who encounter your OOH advertisement will encounter it more than once, allowing them to remember your brand or product, and even engage with it. Billboards are large and good at capturing the attention of people passing or driving by. Make sure that your billboard is designed with the customer in mind to increase your brand recognition.
Expert Advice at bMedia Group
Both traditional and digital forms of billboard advertising have proven to be one of the most effective and withstanding marketing strategies of all time. At bMedia, our seasoned and well-trained team will help your business get the most out of your OOH advertisement.
With proper insights and strategies, bMedia can help your business set foot in Puerto Rico. bMedia can help to expose your brand to a continuously growing and lucrative market. Contact bMedia Group and we’ll help you maximize your marketing strategy on the island.
Capitalizing on billboard space is capitalizing on business opportunities in Puerto Rico.
Puerto Rico ofrece más que un destino turístico. Hay muchos beneficios, especialmente para los ciudadanos y las empresas de los Estados Unidos.
Entre el costo de vida, las tasas impositivas y otros incentivos, hay muchas buenas razones para tener billboards en Puerto Rico.
¿Por Qué Puerto Rico es un Buen Lugar Para la Publicidad en Vallas Publicatarias?
Existe un gran mercado potencial para sus bienes y servicios. La ubicación del noreste del Caribe de Puerto Rico atrae a los viajeros a la isla. Sus playas de arena y su clima tropical durante todo el año lo convierten en un destino atractivo. Con pocas tormentas y temperaturas agradables durante todo el año, Puerto Rico está cerca de la parte continental de los Estados Unidos de América, América Central y América del Sur.
Los turistas regresan para disfrutar de las excursiones, las actividades de la selva tropical de la región, las cuevas y los activos clubes nocturnos y bares caribeños.
El turismo genera miles de millones de dólares en ingresos anuales. En 2010, más de diez millones de personas volaron a los aeropuertos de Puerto Rico. Aquellos que visitan gastan dinero para apoyar los muchos negocios estadounidenses de la isla.
Para 2019, el consumo turístico había generado más de cinco mil quinientos millones de dólares estadounidenses en Puerto Rico.
Viajeros de todo el mundo vienen a experimentar la selva tropical única de Puerto Rico, las numerosas actividades turísticas, las cuevas, las excursiones y la activa vida nocturna caribeña. El clima tropical, los alimentos locales y las compras y actividades orientadas al turismo lo convierten en un atractivo turístico natural. Mientras están allí, los turistas disfrutan de los bajos impuestos a las ventas que ofrece la economía de Puerto Rico.
Puerto Rico es un territorio protegido de los Estados Unidos. Por lo tanto, ofrece atractivos incentivos a las corporaciones estadounidenses. Estos beneficios los animan a ubicar un negocio en Puerto Rico. La mayoría de los demás países del Caribe no brindan este estímulo financiero.
Puerto Rico también ofrece a las empresas importaciones libres de impuestos. Los impuestos a la propiedad son bajos. Los bienes raíces son relativamente baratos y las tasas de impuestos corporativos son atractivas. Además, durante su primer año de hacer negocios en Puerto Rico, tanto los impuestos sobre bienes raíces como sobre la propiedad personal están exentos. Esto anima a las empresas a establecer sus empresas allí. otros incentivos se proponen para los estatutos 20 y 22. Estos proporcionan ahorros notables para los estadounidenses que se trasladan a Puerto Rico.
La educación superior es muy barata en Puerto Rico. En consecuencia, muchos de los residentes de la isla tienen títulos universitarios. Al establecer una empresa, American puede contratar empleados bien educados. A pesar de que la fuerza laboral tiene un alto nivel de educación, la tarifa por hora sigue estando por debajo de los estándares de la parte continental de Estados Unidos.
Ansiosa por que los empresarios se trasladen a Puerto Rico, la isla ofrece algunas oportunidades interesantes.
Sus muchas cualidades atractivas hacen de Puerto Rico un lugar ideal para que las empresas lancen nuevos productos y servicios. Los visitantes conocen bien las marcas establecidas y están ansiosos por gastar su dinero en estas marcas que son una parte tan importante de la cultura estadounidense.
La economía de Puerto Rico no es tan estable como antes. La isla está sumida en la incertidumbre económica. Continúa reconstruyéndose.
Los impuestos han aumentado. Esto puede ser catastrófico para las pequeñas y medianas empresas.
En julio pasado, el impuesto sobre las ventas de Puerto Rico se incrementó de siete a once y medio por ciento en un esfuerzo por aumentar los ingresos de Puerto Rico. Esto ha hecho que las compras turísticas no sean tan atractivas. Como resultado, el gasto turístico se ha reducido significativamente.
CNBC también señala que el costo de vida en Puerto Rico ha aumentado considerablemente. Los empleados ahora exigen salarios más altos para llegar a fin de mes.
La mano de obra de Puerto Rico no es el negocio que alguna vez fue. Ahora está sujeto a las mismas leyes federales de salario mínimo que Estados Unidos continental. Por lo tanto, la mano de obra ha aumentado en la mayoría de las demás islas del Caribe.
Por Qué las Billboards Son Efectivas en Puerto Rico
Tanto en formato tradicional como digital, la publicidad en vallas publicitarias ha sido muy efectiva en Puerto Rico.
Las vallas publicitarias son tan atractivas en esta isla paradisíaca debido a la alta densidad de tráfico de vehículos y peatones.
Puerto Rico tiene un nuevo y sofisticado sistema de carreteras. La isla también tiene un amor por los autos no muy diferente a la parte continental de EE. UU.
La densidad del tráfico en las carreteras de Puerto Rico es de casi 750 autos por cada mil habitantes. No es de extrañar que las empresas, grandes y pequeñas, hagan uso de la publicidad exterior. Estas vallas publicitarias son vistas por miles de lugareños y turistas todos los días.
En una encuesta, uno de cada cuatro viajeros puertorriqueños dijo que estaba motivado para visitar un negocio el día que vio su cartelera.
Cuando se trata de publicidad exterior, Puerto Rico es un imán natural del Caribe. Es el hogar de grandes anunciantes como Coca-Cola, Wal-Mart, Sears y Macy ‘s. Además, cadenas hoteleras como Hilton, Marriott y Holiday Inn utilizan vallas publicitarias para atraer la atención tanto de los lugareños como de los turistas.
Imagínese a miles de turistas tomando el sol durante todo el año en las playas de Puerto Rico. Son un mercado listo para cadenas minoristas internacionales, compañías farmacéuticas, restaurantes e instalaciones para la vida nocturna.
Las vallas publicitarias son una forma eficaz de aumentar el reconocimiento de la marca, lanzar un nuevo producto o destacar un evento especial.
Desafíos de la Publicidad en Vallas Publicitarias
Al igual que en el sector inmobiliario, el éxito de las billboards depende de la ubicación.
Si su empresa no hace su investigación de antemano, puede colocar una valla publicitaria donde su mercado objetivo no la verá.
La ubicación es fundamental para el éxito de la publicidad exterior.
El mensaje debe verse y leerse en los pocos segundos que lleva pasar por su valla publicitaria. Entonces, lo que tienes que decir debe ser atractivo, atractivo y memorable.
Los gráficos y el diseño de su valla publicitaria deben reflejar la imagen de su marca. Debe ser lo suficientemente único como para proporcionar un reconocimiento de marca duradero.
En la publicidad exterior, el color, el tamaño y los efectos especiales hacen que una valla publicitaria sea eficaz.
Si bien las vallas publicitarias son una forma relativamente económica de publicitar, aún debe considerar cómo aprovechar al máximo el dinero publicitario de su marca.
¿Por Qué Contratar a un Especialista?
Un especialista en billboards exterior puede enviar un mensaje eficaz a su mercado objetivo. Los especialistas en medios capacitados son expertos en encontrar la mejor ubicación. Saben cómo crear un mensaje que sea memorable y que se pueda interiorizar en el poco tiempo que lleva pasar por la valla publicitaria. Los especialistas en medios ofrecen un medio publicitario que genera reconocimiento de marca, claridad de marca y alienta a los espectadores a convertirse en consumidores.
Hable con un especialista en billboards exterior sobre cómo hacer el uso más eficaz de su dinero publicitario. Para obtener más información sobre cómo hacer que su presupuesto publicitario sea más efectivo, comuníquese con bMedia Group. bMedia somos expertos en billboards en Puerto Rico.
It’s a common problem among young entrepreneurs. You’ve got this great product/service, everyone should be using it – but you just can’t seem to get the word out there. However, you’re probably wondering, “where should I advertise my business?”
Don’t worry, you’re not alone. There’s no shortage of small businesses that have trouble staying afloat because they’re not advertising – or at least not advertising correctly.
Where Should I Advertise My Business?
Advertising is a huge part of running a successful business. Think of McDonald’s – how many advertisements would you say you see a day? Five? Ten?
McDonald’s – and other large, successful businesses – invest so much into advertising for a reason: it works. If it didn’t, that’s not where they would spend their money.
In fact, Statista reported that in 2019 over 240 billion dollars were spent on advertising in the United States. The previous year roughly 223 billion dollars were spent. The United States commands the largest advertising expense and revenue in the world.
But even if your budget is smaller and your company isn’t some giant conglomeration, you still need to be advertising. If no one knows your product exists, it will be hard to sell.
If you’re a smart entrepreneur, you already knew this and are working on advertising your business. Learning about how advertising works best is a great start. You can also contact trusted professionals like bMedia Group to help get started on your advertising campaign.
How, where, and through which medium you advertise will all have a giant effect on sales.
Though each type of advertising has its pros and cons, there are many forms of advertising you might want to consider, as well as location.
Let’s start with types of advertising mediums.
Types of Advertising Media
There is a large collection of ways to advertise your product – the hard part is picking the right ones. Read through this list and think about which will work best for your business.
Broadcast Advertising
By far the most easily recognizable, broadcasted advertisements reach a humungous audience. If you’ve got a TV, you’re aware of the number of commercials. Statista reported that 69.6 billion dollars were spent on television ads in North America in 2019. The number dropped slightly in 2020 due to the pandemic.
Another form of broadcast advertising is through radio ads. Though the times of the radio being the main source of entertainment and information are long gone, radio ads still have their place in the advertising world. Radio ad spending is expected to pass 18 billion dollars by 2023.
Depending on the audience you want and the product you have, broadcast advertising can be a great way to advertise – but there are some downsides.
Television commercials are generally short and often require the complete attention of the viewer. It’s also quite costly when compared to other advertising mediums and runs the risk of being too repetitive.
As for radio advertisements, the issue is that fewer and fewer people are listening to the radio.
Reasons for this include the multitude of audio options in modern vehicles, music streaming services, podcasts, and – you guessed it – the number of advertisements on radio stations.
Print Advertising
One of the oldest forms of advertisements, print advertising has been an option for entrepreneurs for centuries. In fact, one of the first print advertisements can be dated back to 1477.
The print ads back then were certainly different than what we have now – generally speaking, print advertisements are those in newspapers and magazines. Other examples include flyers and brochures.
Print advertisements have been the most popular form of advertising for some time – though that trend seems to be changing. Still, though, print ads have their place.
For example, ads in the local paper can really help drive local business. Conversely, advertisements of your product in a magazine with a specific target audience can help drive business as well.
The main issue in advertising through print is this – fewer people are reading the printed word.
Through advancements in technology, newspaper and magazine subscriptions have been in a steady decline, and it doesn’t seem as though that will change.
Online Advertising
This type of advertising has just recently exploded. As the Internet is now integral in the lives of most citizens, businesses and advertising agencies have seen the market for online ads. There are several different types of online ads, including:
Banner advertisements
E-mail marketing
Social media ads
Playable video advertisements
These are just some examples of online advertising.
The pros – it’s relatively cheap and very easy to track.
The cons – some people fear sharing their data on the Internet and people have become less susceptible to online ads.
Online advertising is a market that will continue to grow exponentially as new technological advancements come into play.
Outdoor Advertising
Outdoor advertisements are all around us. You’ll find them on bus stops, cabs, and – most notably – billboards.
The budget for outdoor advertising reached over 39 billion dollars worldwide in 2019. Though there are some that worry about the decline of out-of-home (OOH) advertisements, their efficacy still remains.
Outdoor ads are on 24/7.They are always working, always seen, help create a captive audience. They can’t be turned off by the consumer.
The Outdoor Advertising Association of America reported that people spend nearly70 percent of their day away from home. This makes outdoor advertising a great way to reach people where other ads won’t.
Take a look at some of the pros of advertising on a billboard:
OOH advertising is generally cheaper than other forms.
Billboards help drive local business – the location of the billboard is key.
Consumers can’t turn off a billboard as they can a television or radio.
Billboards don’t need any other form of action – the consumer doesn’t have to watch television or buy a magazine – the ad is always there.
The Return-On-Investment (ROI) is generally very high for billboard advertisements.
OOH advertising is a great way to showcase your business. It allows for creativity in the message, location, and appearance.
Why Should I Advertise In Puerto Rico?
For those who don’t know, Puerto Rico is an unincorporated territory of the United States.
It’s a great market to introduce your product where others likely aren’t.
There are over three million citizens living in Puerto Rico, so the market is there. With a smart, successful advertising campaign, a business could have the lion’s share of sales in Puerto Rico.
Contact bMedia group to get started on your new advertising campaign.
If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong. In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico. As a matter of fact, the most successful companies around the globe use this within their advertising strategies. No matter the size or purpose of your business, it’s extremely likely that using outdoor media could be beneficial to your brand.
Additionally, media billboards and outdoor advertising methods doesn’t have to be a very costly investment. You don’t need to find any outdoor media for sale, instead you can simply rent space on the billboards that we already maintain for our loyal clients.
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Understanding how your company operates and evaluating your target audience can really help to decipher whether or not media billboards are the best method of advertising for your company. There are plenty of ways to measure these data points, and bMedia offers due diligence in analyzing market sizes, potential audience sizes, and estimating conversions based on your unique advertising campaign. Contact us to learn more about our process and implementation for our media billboards.
Creativity and Out-of-the-Box Ideas
Before hiring an outdoor advertising company, it’s a good idea to take a look at their existing outdoor media campaigns. Creativity and originality is an important factor to creating engaging and highly converting campaigns. There are many different methodologies to deploy including:
Humor
Scarcity
Emotional Sentiments
Simplicity / Minimalistic
When bMedia evaluates target audiences, we can assess the best method for engaging with those individuals and groups of people. Working together and strategically allows us to better plan and predict the most effective media billboards.
Puerto Rico Outdoor Advertising
Busy roads and high traffic make Puerto Rico an ideal place for media billboards. As a well established attraction for tourists, local businesses can gain maximum exposure. Create effective branding campaigns or promote specials, specific merchandise, or services with enhanced imaging, clear messaging, and optimal ad placement.
We can help you identify the best places in Puerto Rico to advertise and offer support for creating a captivating billboard that reflects your brand, product, or service. Ask us how!
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OF DRIVERS LOOK AT AN OUTDOOR AD EACH TIME THEY PASS ONE
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TALKED ABOUT SOMETHING FUNNY THEY SAW ON A ROADSIDE BILLBOARD
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NOTED A PHONE NUMBER OR WEB SITE ADDRESS FROM A BILLBOARD
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IMMEDIATELY VISITED A BUSINESS BECAUSE OF AN OUTDOOR AD MESSAGE
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Whether you’re already a fan of outdoor media or are just thinking about getting involved, bMedia can get you through the process in a way that will produce positive results. We have 18 outdoor billboards at strategic locations throughout Puerto Rico, and they’ve all been positioned in places that are most likely to be seen by large groups of potential customers. Additionally, we’ve done a lot of tracking to know how many people will view each one, and we can even give you more details about what types of people these are. This will help you plan your campaigns in a way that they primarily target the groups you’re hoping to reach. Also, our expertise and experience in the business allows us to give you plenty of advice on what makes a good billboard, as well as what methods will be less successful and should be avoided.
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There are many different results that can come from a successful billboard campaign, so the amount of strategies that can be followed is pretty much unlimited. However, two of the biggest reasons for creating outdoor advertising billboards are to boost your image and increase your sales numbers.
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The advances of computers and technology have offered many other opportunities for advertising, and this is probably the main reason that people so often think that billboard outdoor advertising no longer works. They get used to using all the detailed tracking data provided by online sources, and they forget that physical objects can also be analyzed. But, outdoor billboards are still extremely useful, and there is still a lot of data that can be examined to determine their usefulness.
Additionally, outdoor billboards have some specific advantages over purely electronic forms of advertising. For example, when they’re driving down the road, consumers don’t have a million other flashing icons to catch their eyes like on computer screen. Also, they are basically a captive audience who has no choice but to see your message. Plus, outdoor billboard advertising doesn’t have to compete with technology because it can be used in line with other digital resources. For example, you can use your outdoor billboards to advertise your website address, and then consumers can visit that to start working with your digital strategy.
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Unlike with many other forms of advertising, you can control where someone will be when they see your outdoor billboard. Using this physical advantage can be beneficial in many different ways. For example, knowing where the viewer will be allows you to put an advertisement that is relevant to their current situation, and the message can be customized to fit the feelings of the customer at that point in time. This will help them recall the message later because they will associate the feelings they received from the outdoor media billboard with what they were doing at the time. For example, if they were on the way to the beach when they saw an ad for a product to protect their skin from the sun, then they will be more likely to think of that brand when they’re shopping for something similar. Additionally, this whole strategy make consumers feel that the brand is thinking about them and is actually a part of their life. It’s a great step on the pathway to brand loyalty.
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At bMedia Group, we have helped many successful companies increase their brand with our knowledge. Working with so many organizations has given us the experience we need to help your campaign be even more successful, and we’ll use everything that we’ve learned about outdoor media to help strengthen your strategy.
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Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions that are not unfamiliar nor unique. Commutes during rush hour can cause frequent delays, which can be irritating for most. For business, however, high traffic conditions can mean excellent returns if you’ve invested in billboard advertising. bMedia will explain more below.
Being aware of Puerto Rico traffic conditions, and how they affect the day-to-day life of a regular Puerto Rican citizen, makes it easier to understand the power of an excellent billboard, and how to properly harness this platform for advertising. When done strategically, well-thought-out and well-placed billboard media can take advantage of extremely trafficked areas in Puerto Rico.
What To Expect When Driving In Puerto Rico?
Puerto Rico’s road laws are quite similar to those found in the United States. For example, everyone in Puerto Rico drives on the right side of the road, and wearing your seatbelt is mandatory. But, despite these similarities, there are a few things that differentiate American drivers, and Puerto Rican drivers. These are quirks of the road that you’re likely to encounter on a regular basis.
If you look at the United States’ road laws, and Puerto Rico’s road laws, you’ll find that they’re quite similar. People drive on the right side of the road, you must wear a seatbelt, child seats must be used if your child is under four; those are just some examples of the road laws that Puerto Rico and the United States share.
Unlike the United States, however, traffic signs are in Spanish, rather than English. Each traffic sign is a universal traffic sign, but every word on the sign is in Spanish. Along with that, speed limits are written in Miles-Per-Hour, but distances are written in kilometers, rather than miles.
While the laws are similar to the United States, the ways in which drivers act tends to be a little different. It’s not uncommon for drivers to change lanes without using their turn signals, for example, and drivers often speed past red and yellow-lights. Along with that, speed limits are often thought of as “suggestions” rather than rules.
Despite those quirks, driving in Puerto Rico is, overall, a fairly safe and painless experience. Some drivers don’t always obey the rules of the road, but most of them do. But, with that being said, it’s important to be flexible.
Most of Puerto Rico’s road laws are exactly the same as those found in the United States
Traffic signs are universal, but the words on the signs are in Spanish, rather than English
Driving in Puerto Rico has many quirks, such as turn signals being used infrequently and speed limits and red lights being more of a “suggestion” than a rule
What Are Some Of The Heaviest Traffic Congestion Points In Puerto Rico?
In Puerto Rico, the heaviest traffic congestion points are in San Juan. San Juan is the capital of Puerto Rico, and as such, it has the largest population out of any other place in Puerto Rico. Most of the Puerto Rico traffic comes from the highways and freeways that lead to and from San Juan, although there is plenty of traffic congestion to be found within the San Juan Metropolitan Area.
San Juan is the capital of Puerto Rico, and it’s the most populated city in Puerto Rico. In fact, the San Juan Metropolitan Area has a population of around 2.6-million, which is a significant percentage of Puerto Rico’s population of 3.2-million.
In San Juan, the heaviest traffic congestion is found on the freeways and highways. Many of these freeways and highways begin in other parts of the country and lead directly to San Juan. Since many people work in San Juan, even if they live somewhere else in the country, the freeways and highways are almost always busy.
San Juan’s most congested freeway is the PR-18. The PR-18 sees an average of 286,800 drivers, every single day. It isn’t a particularly long freeway – less than four-miles – but it connects San Juan and Rio Piedras – a municipality of San Juan – and makes it easier for drivers to move from one part of San Juan to another.
There are other freeways and highways that serve as heavy traffic congestion points. But, the PR-18 and PR-52 are some of Puerto Rico’s most congested roads, due to the amount of traffic that they see on a daily basis.
To deal with traffic congestion, it’s important to leave early, especially if you know it will take some time for you to get to where you need to be. Along with that, it’s important to remember that if you’re going towards San Juan, no matter what freeway you’re taking, rush hour is from 6 AM to 9 AM. But, if you’re leaving San Juan, rush hour is from 4 PM to 7 PM.
San Juan has the heaviest traffic congestion points in Puerto Rico, due to the prevalence of cars
The PR-18 and PR-52 are some of the most congested freeways, and they see large volumes of Puerto Rico traffic every single day, due to their connection to San Juan
Leaving early, to avoid rush hour, will make your commute a lot easier
Rush hour is 6 AM to 9 PM if you’re going towards San Juan
If you’re going away from San Juan, rush hour is 4 PM to 7 PM
Why Traffic Congestion Is Great For Billboards:
Traffic congestion may not be pleasant to deal with, but when it comes to billboard advertising, traffic congestion is exceptionally valuable. Where there’s traffic, there are drivers, and where there are drivers, there are people who will see your billboard and engage with what you are offering.
In Puerto Rico, the worst traffic spots – along the PR-18, for example – are the best billboard advertising locations. With so many people driving through, every single day, your billboard will be seen. And, due to the traffic congestion in those areas, drivers are forced to stop and wait, and this means they’ll see your billboard and know what it is that you are offering.
Getting people to see and engage with your billboard is often one of the biggest challenges of billboard advertising. Placing your billboard in a traffic congestion spot eliminates that challenge, as it ensures your billboard is seen by a variety of drivers and engaged with.
Traffic congestion is exceptionally valuable when it comes to billboard advertisers
Traffic congestion points are full of drivers, which ensures that your billboard is seen
When there’s traffic congestion, drivers are forced to stop and wait and this ensures that they see your billboard and have time to engage with it
Contact bMedia for effective outdoor media advertising in Puerto Rico.
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Billboard Media Group has provided some of the best Puerto Rico outdoor advertising services. We continue to give our customers end products that help to captive and promote business, products, and services. Outdoor media still remains a proven method to get in front of potential customers and for good reason!
Puerto Rico is a densely populated island, containing just over 3.5 million people across roughly 100 lengthwise miles of island. Driving point-to-point on Puerto Rico is a shorter distance than a drive from San Diego to LA, and yet, there are over 1,000 people per square mile on Puerto Rico. That’s a huge amount of people for the space – and considering that there are over 3 million registered vehicles on the island, you can figure that traffic is going to result (source: Puerto Rican Traffic Commission).
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bMedia Group provides Puerto Rico outdoor advertising to companies. Fortuantely, the severe traffic situation in Puerto Rico is good for one thing. It opens up a host of opportunities for advertisers who are looking to nab the attention of those bored motorists. Billboards in Puerto Rico are the way to gain new attention for your company, brand, or service.
While there’s no doubt that the arrival of the digital age has and will continue to change the way that we think about advertising, some older forms of advertising are here to stay. For as long as people are still driving their cars, billboard marketing and other forms of outdoor media will be an unavoidable, eminent platform for advertising.
Digital Billboards in Puerto Rico
Only a small percentage of billboards across the United States are digital billboards. Still, with new age technology, digital billboards in Puerto Rico are becoming more popular. Digital billboards give companies and businesses the flexibility to test, enhance, and re-test their billboards without expensive overhead and new design costs. Contact us for the industry’s leading billboards in Puerto Rico.
bMedia Group Puerto Rico
We are one of the most trusted sources of billboards and Puerto Rico outdoor advertising. We have tried and true methadology that allows to optimize billboards that promote brands and companies, plus much more. Fortunately, billboards are still some of the most effective forms of advertising. Our customers have show significant ROI and have shared data points that speak for themselves.
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People in Puerto Rico
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As is discussed in this Forbes article, people are not only still taking note of the billboard advertisements around them; they’re actively engaged with the advertisements at hand. One particular statistic of note that is discussed in the article is that 56% of people polled discussed something noteworthy about advertisements they saw on billboards, which provides a pretty compelling look into the psychology of motorists and advertisements.
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It’s hard to overstate the value of having your viewers already inside their cars when they see your ad. In the study referenced above, a stunning 1/4th of viewers immediately traveled to the store in question after seeing their billboard advertisement. Other methods of advertising are lucky to draw a 10% ad-to-lead rate, and yet the most specific, most immediately result of viewing these billboard ads still draws a 25% rate of engagement. It’s a favorable way to advertise no matter what way you slice it!
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Even with the task of driving at hand, the mind of a motorist has a lot of downtime. Drivers take this time to think about their day – what supplies they need from the store, what they’re going to do after work. Allowing your potential customers to see your billboard advertisement while they’re in this state of mind is ideal. And in a place like Puerto Rico, which is densely packed with businesses and people alike, the exposure you get with a billboard advertisement is nearly limitless.
Placing advertisements on billboards also serves as something of an automatic demographic control. After all, the majority of potential customers seeing your advertisement are likely commuting to their job, and they are affluent enough to invest in a vehicle for personal transportation. That means that your outdoor media is almost exclusively going to reach people who fall within your economic demographic – unlike traditional advertising in media.
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bMedia Group has 18 different billboards located at strategic locations throughout the island, which you can choose to target your audience based on the location of your business or businesses. If you are interested in billboard marketing for your business, please contact our helpful staff today!
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[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-k5lies9c’ custom_class=” admin_preview_bg=”] Billboard advertising can be a great way to gain awareness for your business and drive traffic to your doors. In fact, 24% of people reported that they were motivated to visit a store that day because of an outdoor media advertisement! While this is obviously a great conversion ratio for an ad investment it will not matter if there is no billboard traffic where your new billboard ad is located. As you hear in home buying “location, location, location” is most important when determining where to purchase your billboard space. The location and visibility of your billboard marketing will be the key determining factor in the success of your billboard ad. Because 24% of nothing, well, is nothing… Continue reading “Puerto Rico Billboards”
Print Advertising
