Billboard Advertising Effectiveness
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Why Billboard Marketing Works

With the emergence of social media advertising and other digital marketing trends, some may consider that outdoor advertising is past its hay-day. But that misconception is largely unfounded. In fact, with the rise of the digital age, billboard…
Evolution of Outdoor Advertising Industry
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Evolution of Outdoor Advertising

Outdoor advertising isn't a new marketing method. In fact, it's been around since ancient times. The earliest outdoor advertising methods were chiseled on monuments in ancient cultures- including in Ancient Egypt! Hieroglyphics have been found…
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Types of Digital Billboards

Digital billboards have revolutionized the billboard industry. Unlike the traditional billboards, digital billboards are able to display several ads in a matter of seconds. Furthermore, they create eye-catching visual effects that aren't…
Worlds Largest Billboard
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Largest Billboard in the World

It's been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn't what made…
Which State Has the Most Billboards
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Which State Has the Most Billboards?

Have you ever wondered which state has the most billboards? A recent statistics report counts 341.61 thousand billboards in the United States between local, state roads and highways. The federal government tracks the number of billboards…
Restaurant Billboard Ideas
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Restaurant Billboard Ideas

The most effective and successful restaurant billboards contain striking images, plays on words and humor, or details that make onlookers do a double-take. With a clever and out-of-the-box billboard design, people are sure to take notice and…
Successful Billboards Around the World
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Successful Billboards Around The World

Not all billboards are created equal. The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different…
Grammar Mistakes in Advertising
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Grammar Mistakes in Advertising

It's true, grammar mistakes can happen anytime. Unfortunately, that includes when creating billboards and advertisements, too! Here are our favorite examples of marketing messages with mistakes that made it past the editors. Next time you're…
Digital Billboards vs Traditional Billboards
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Digital Billboards vs Traditional Billboards

With the changing technology behind billboard advertising options, potential advertisers have a tough choice ahead of them. Does it make more sense to invest in a prime spot on an LED digital billboard, or purchase a traditional static display?…
Great Outdoor Advertising
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Great Outdoor Advertising

Outdoor advertising offers a wealth of opportunity for innovation, inspiration and the use of nature itself to create an effective promotion. Billboards in particular offer lots of space and options to promote companies, products, and services…