how billboard advertising started
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History of Billboard Advertising

The first billboards were invented in the 1830s. They became a popular form of advertising in the 1860s. Then, as the 19th century came to a close, the proper format of a billboard was defined and their popularity skyrocketed. In the…
Advertising in Puerto Rico
Funny Advertising Fails
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Funny Advertising Fails

Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches…
Facebook Billboard
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How Does Facebook Spend its Advertising Budget? Billboards.

Have you ever seen a billboard ad for Facebook and stopped to wonder why one of the top online advertising powers in the world invests its marketing dollars into outdoor advertising? Maybe not, but oh the irony. We personally think it’s…
Grammar Mistakes in Advertising
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Grammar Mistakes in Advertising

It's true, grammar mistakes can happen anytime. Unfortunately, that includes when creating billboards and advertisements, too! Here are our favorite examples of marketing messages with mistakes that made it past the editors. Next time you're…
Great Outdoor Advertising
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Great Outdoor Advertising

Outdoor advertising offers a wealth of opportunity for innovation, inspiration and the use of nature itself to create an effective promotion. Billboards in particular offer lots of space and options to promote companies, products, and services…
Best Super Bowl Ads 2017
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The Best Super Bowl Ads of 2017

The Super Bowl is the time of year when the best teams prepare to compete with each other. Tons of planning has gone into a specific strategy, and they want to be the most talked about group after the game is over. When it ends, only one…
Mixing Advertising Mediums
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Relate to your Audience - Classic Puerto Rican Commercials

How successful is your advertising? Do you even have a strategy? Most companies do, but there are quite a few who don’t do it correctly. And the truth is, a little mistake can put you out of business, but a minor correction can drive your…