how billboards are made
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How Are Billboards Made

How are billboards made and what does the process look like? The process of making a billboard requires different components and decisions. Some components cover what materials the billboard is made from, which is usually fixed. Those hiring…
billboard ad strategy
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Billboard Marketing Strategy

Without the proper billboard marketing strategy, creating an effective billboard marketing campaign is challenging. To create a proper billboard marketing strategy, you must be aware of several pieces of very basic, but extremely useful, information.…
brand wars in marketing and advertising
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Brand Wars in Marketing

Top brands going head to head with each other through public advertising makes for true legendary marketing. From famous rivalries between Coca-Cola and PepsiCo to an all-out ad war with several car manufactures, there's plenty of health brand…
outdoor advertising screens
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Outdoor Advertising Screens

As far as types of billboard advertising go there are three main classes that make up the industry for outdoor advertising screens: Static, Digital & Prismavision. Most people can intuitively decipher what static and digital outdoor advertising screens represent so we are going to discuss the latter of the three, Prismavision billboards. Prismavision is often referred to as the “three-message sign."
what makes a good billboard
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What Makes a Good Billboard

Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there's usually a fixed set of rules that help to gear it up to optimally perform for its intended audience. Typically,…
Media billboards
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Media Billboards

If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong.  In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico.  As a matter of fact, the most successful companies around the globe use this within their advertising strategies.
advertising in puerto rico
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Puerto Rico Traffic

Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions…
billboard advertising puerto rico
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Outdoor Advertising

Billboard Media Group is one of Puerto Rico's top providers in outdoor advertising.
measuring billboard effectiveness
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Measuring Billboard Effectiveness

Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate. Of…
guerilla marketing ideas
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Outside the Box Marketing Ideas

Sometimes it’s the craziest ideas that produce the most effective results, especially in the world of marketing. There’s no quicker way to grab someone’s attention than to catch them off guard and to do something original. As such, we…