how to increase reach
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How to Increase Reach

Companies use various marketing strategies to engage with customers and attract new clientele. Creating a marketing campaign requires creative thinking and risk-taking. It’s also important to quantify, analyze, and measure your results.  Reach…
San Juan downtown
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Doing Business in Puerto Rico

It's more than just an island vacation destination. Puerto Rico offers many benefits, especially for citizens and businesses of the United States. Between the cost of living, tax rates, and other incentives, there are many good reasons for…
Traditional Billboards vs Digital Billboards | bMedia Group

Traditional Billboards vs Digital Billboards

Traditional Billboards vs. Digital Billboards is an article that looks at two effective forms of advertising. While conventional billboards have been around for decades, digital billboards are a relatively new addition to advertising. This article…
are billboards worth it
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Are Billboards Worth It?

Billboards are a popular form of outdoor advertising. They offer a large and visible platform for businesses to promote their products or services to a wide audience. They are also relatively inexpensive compared to other forms of advertising,…
types of advertising media
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Types of Advertising Media

What types of advertising media are available to business owners with a message or brand to share with the world? That is a question almost every company must ask if they want to gain market share, social proof, client testimonials, or other…
statistics on billboard advertising
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6 Statistics on Billboard Advertising

Billboards are a form of outdoor advertising that have been around for more than 100 years. Thus, we have plenty of statistics on billboard advertising we would like to share. The primary purpose of a billboard is to promote a product or…
marketing analytics
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Importance of Marketing Analytics

When it comes to marketing and advertising, everything boils down to the data. Marketing analytics transform raw data into business intelligence that helps companies maximize their marketing initiatives return on investment (ROI). If businesses…
brand amplification
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Brand Amplification

The post-COVID landscape is fraught with competition between brands. Businesses with compelling messaging and impactful marketing can identify with their audience and stand head and shoulders above their competition – so long as they know…
analyze marketing data
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Analyze Marketing Data

As a business owner, you are always looking for new ways to reach your target market and get your product or service in front of them. Outdoor advertising, such as billboards, is one effective way to do that. In building your billboard strategy,…
Creative Outdoor Advertising | OOH Advertising | bMedia Group
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Creative Outdoor Advertising

Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There's advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising…