guerilla marketing ideas
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Outside the Box Marketing Ideas

Sometimes it’s the craziest ideas that produce the most effective results, especially in the world of marketing. There’s no quicker way to grab someone’s attention than to catch them off guard and to do something original. As such, we…
trends in outdoor advertising
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Outdoor Advertising Trends

Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact…
what to expect when purchasing a billboard
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What to Expect from Billboard Advertising

In 1867, the first billboard was leased. This billboard was used to hold a large advertisement. Since then, billboards have become one of the most popular forms of advertising. They are unique with visual designs, large size, guaranteed audience,…
amazing billboard ads
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Amazing Billboard Ads

We are constantly bombarded by messages enticing us to buy something. Look at a website and the next thing that pops up is an array of ads for that item from competing companies. Open your e-mail and there are full-color, animated sales flyers…
how billboard advertising started
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History of Billboard Advertising

The first billboards were invented in the 1830s. They became a popular form of advertising in the 1860s. Then, as the 19th century came to a close, the proper format of a billboard was defined and their popularity skyrocketed. In the…
Advertising in Puerto Rico
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Advertising in Puerto Rico

Funny Advertising Fails
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Funny Advertising Fails

Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches…
Facebook Billboard
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How Does Facebook Spend its Advertising Budget? Billboards.

Have you ever seen a billboard ad for Facebook and stopped to wonder why one of the top online advertising powers in the world invests its marketing dollars into outdoor advertising? Maybe not, but oh the irony. We personally think it’s…
Grammar Mistakes in Advertising
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Grammar Mistakes in Advertising

It's true, grammar mistakes can happen anytime. Unfortunately, that includes when creating billboards and advertisements, too! Here are our favorite examples of marketing messages with mistakes that made it past the editors. Next time you're…
Great Outdoor Advertising
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Great Outdoor Advertising

Outdoor advertising offers a wealth of opportunity for innovation, inspiration and the use of nature itself to create an effective promotion. Billboards in particular offer lots of space and options to promote companies, products, and services…