
Outdoor Advertising Analysis
Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing…

Creative strategy in Advertising
Being creative is essential in producing an effective and memorable advertisement. Consumers are bombarded with thousands of ads a day. These ads come from the radio, television, social media, and signage outside of the home. How can you make…

How To Promote a Startup Business
Starting your own business can be scary, right? When you have a great idea, putting the plan into motion can be daunting as you want your business to succeed, but a lot of startup businesses fail within the first few years. What makes these…

Difference Between Traditional and Digital Marketing
Over the last 50 years, the marketing game has changed drastically, which has led to a major shift in the difference between traditional and digital marketing. It has closely followed developments in technology starting with print, then moving…

Media Planning and Buying
The process of media planning and buying is vital in determining the success of your business. Advertising is the key to making sure that your business reaches its target audience, but how can you implement a clear strategy for advertising effectively?
Media…

Reasons to Visit Puerto Rico
Despite its small size, the list of reasons to visit Puerto Rico is far from short. The island is nicknamed La Isla del Encanto (Island of Enchantment), which is only appropriate.
The charming island is filled with beautiful views, delicious…

DOOH Advertising
If you have a business, advertising is the only way that you can gain public interest in your venture. All of your hard work needs to pay off, so advertising your business properly will help you to generate interest and allow thousands of people…

Why is Brand Awareness Important?
Building a brand is one thing, but capturing your target consumer is a whole other feat. From start-ups to big corporations, brand awareness will always be a factor crucial to a business's success. So, why is brand awareness important?
Think…

How to Promote Your Business in the Community
Promoting your business is essential if your goal is to stand out from your competitors and gain brand recognition in the community. Therefore, it’s important to take advantage of promotion opportunities in your area that will generate more…

Foods to Try in Puerto Rico
Our beautiful island of Puerto Rico boasts exquisite beaches and is home to a vibrant culture that includes upbeat music, people, and most importantly, exquisite cuisine. When visiting the island, prepare to fuel up on some of the most delicious…