Creative Outdoor Advertising | OOH Advertising | bMedia Group
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Creative Outdoor Advertising

Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There's advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising…
increase brand recognition
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Increase Brand Recognition

One of the most common goals any business has is to increase brand recognition and sales. While social media, events, and strategic partnerships encourage revenue growth, paid advertising is the best, most rapid way to get the word out about…
The Best Interactive Billboards Campaigns | bMedia Group
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Interactive Billboards

Interactive billboards are a type of advertising that requires audience participation. It is an advertisement that is adapted or enhanced by the consumer's interaction with it.  Whether activating a smartphone to view a hidden message on…
Media Selection Process | Media Planning and Strategy | bMedia
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Media Selection Process

Out-of-home advertising, also known as OOH, has stood the test of time as a reliable and powerful advertising medium. However, even the most beautifully designed billboard or poster won't sell your product or service if it is not carefully thought…
Increase Brand Awareness | What is OOH? | bMedia Group
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Increase Brand Awareness

According to Forbes, most people are exposed to between 4,000 and 10,000 ads per day; there is a challenge for companies to cut through all the noise and make an impact on advertising. Today's business environment is overrun by competition;…
impressions vs reach
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Impressions vs Reach

In marketing and advertising, the Rule of 7 is a common concept that states that your potential customer needs to see or hear your brand name roughly 7 times to convert. This is one of the reasons that billboards are so important for companies…
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Outdoor Advertising Analysis

Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing…
creative strategy in advertising
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Creative strategy in Advertising

Being creative is essential in producing an effective and memorable advertisement. Consumers are bombarded with thousands of ads a day. These ads come from the radio, television, social media, and signage outside of the home. How can you make…
how to promote startup business
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How To Promote a Startup Business

Starting your own business can be scary, right? When you have a great idea, putting the plan into motion can be daunting as you want your business to succeed, but a lot of startup businesses fail within the first few years. What makes these…
Outdoor Media
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Difference Between Traditional and Digital Marketing

Over the last 50 years, the marketing game has changed drastically, which has led to a major shift in the difference between traditional and digital marketing. It has closely followed developments in technology starting with print, then moving…