.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards vs. commercials, and as a result, there are benefits and disadvantages to both. In this article, we’d like to introduce you […]
Puerto Rico’s economy has had a long and dynamic history, especially as it relates to its status as a US territory. The island is known especially for the incredible beaches and storied sightseeing destinations. This makes tourism one of its most important economic sectors. However, there is a lot about the industries in Puerto Rico […]
OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH advertising examples from around the world. Therefore, it’s much easier to break OOH advertising up into 4 key categories: […]
Puerto Rico has become a growing market for American businesses. In recent decades, technology has allowed for quicker trade and travel to and from the island. The beautiful Caribbean island draws tourists from around the world for its beautiful beaches and vibrant culture. In 2019 alone, tourism in Puerto Rico generated over five and a […]
Technology is boosting marketing practices in amazing ways, but outdoor advertising is remaining as strong as ever. From design to development, creating a successful billboard is slightly more complicated than just drawing the idea on a napkin and getting it made. It requires a lot of planning, a lot of measuring, and sometimes a lot of […]
Without the proper billboard marketing strategy, creating an effective billboard marketing campaign is challenging. To create a proper billboard marketing strategy, you must be aware of several pieces of very basic, but extremely useful, information. With this information, the entire process of setting up a proper outdoor advertising campaign should be easy and effective. Know […]
As far as types of billboard advertising go there are three main classes that make up the industry for outdoor advertising screens: Static, Digital & Prismavision. Most people can intuitively decipher what static and digital outdoor advertising screens represent so we are going to discuss the latter of the three, Prismavision billboards. Prismavision is often referred to as the “three-message sign.”
Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there’s usually a fixed set of rules that help to gear it up to optimally perform for its intended audience. Typically, effective billboards consist of three different factors. When these factors are considered, and their […]
If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong. In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico. As a matter of fact, the most successful companies around the globe use this within their advertising strategies.
Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions that are not unfamiliar nor unique. Commutes during rush hour can cause frequent delays, which can be […]
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