August 2021 - Outdoor Advertising News

Successful Billboards Around The World

Posted on August 30, 2021 by admin

Billboards have long been a staple of the marketing and advertising space. In fact, they are probably one of the first things that come to mind when thinking about traditional advertising. However, in today’s world, one is confronted with advertising at almost every turn. So the question becomes: how do you stand out? Here, we will discuss some tips on how to create successful billboards, as well as giving some examples from around the world.

Not all billboards are created equal.

The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different ways and seek to capture different audiences.

Tips for Successful Billboards

The process of creating successful billboards takes time, creativity, and ingenuity. However, when executed well, they can be remarkably effective and result in a high return on investment (ROI). Below are some tips for creating successful billboards.

Keep It Simple

You might feel the need to add as much information as possible onto your billboard. However, you must remember that most people are only glancing at a billboard in passing. Therefore, it’s important that you get straight to the point. Bold colors, readable text, and eye-catching images will help capture your audience’s attention. Additionally, remember to keep your message clear and concise. It can certainly be clever, but your audience does not have that much time to pause and figure out what you’re trying to convey.

Your Audience Is #1

When designing successful billboards, it’s crucial that you keep in mind who your audience is. Advertisers must meet the audience where they already are. So, if you’re advertising your tractors, why not place a billboard out in the country? If you’re promoting a new rideshare app, why not place the billboard in an urban center, where there is a need for the service? Keeping your audience at the forefront of your mind will help you optimize the success of your billboard and lead to the best ROI.

Go Digital

Digital billboards are popping up all over the place, even in places where you’d least expect them. While digital billboards may be a bit more expensive than traditional static billboards, they can actually result in a higher ROI. This is because digital billboards can be used on a rotating basis. One company can advertise on the digital billboard in the morning, while you can advertise on the same billboard in the evening, based on the audience you’re trying to reach. Because of this, you can optimize your investment and reach the people you want to reach, only when you know they’ll be there.

Other Things to Keep in Mind

A few other things that are important to keep in mind when designing your successful billboard include:

Location
Daily traffic
Type of traffic (car vs. foot)
Budget
Duration of campaign
Timeliness

Examples of Successful Billboards

Now that we’ve discussed some tips for creating successful billboards, we’ll share some examples from around the world.

Asia

Location: Japan

Billboard: Mt. Fuji’s Litter

Perhaps the most interesting aspect of this billboard is that it technically isn’t a billboard. Sure, it has the frame and structure of a successful billboard – but it’s missing the actual content of a billboard. Of course, the position and intended viewing angle of the board attempt to turn Mt. Fuji into the content. Given the cultural significance and sheer recognition of Mt. Fuji to its target audience, the effect is substantial. The litter framing the famed natural spectacle leaves a stunning impression about the impact that litter has on natural areas.

Location: Philippines

Billboard: Skype Qik Live

Mobile devices and social media are huge in Asia. Whether it be a mobile game, the hottest new trending app, or just chatting with friends, the smartphone is a gateway into a world of almost endless entertainment. This company created a billboard that allows mall-goers to record themselves on a nearby mobile phone installation. Then, their clip appears on the ad. This interactive billboard makes physical advertising media relevant to the many enthusiastic smartphone users in Manila.

Europe

Location: England

Billboard: Free screen replacements

How many times have you or a friend lost hold of your smartphone, only to pick it up and discover that the screen has shattered? This universally disappointing image of a shattered phone is certainly eye-catching. By replicating this effect on this billboard, it catches the viewer’s attention and reminds them of their broken phone screen.

Location: Denmark

Billboard: WWF – Rising Ocean Levels

This one is interesting as the viewer has to see this billboard multiple times at different points in the day to get the full effect. Basically, the awning on top of this billboard is supposed to cast a shadow. The shadow will change depending on the sun’s relation to the billboard. As the sun moves throughout the day the shadow will change in accordance, making it seem as if the water line on the board is moving upwards. Given that Denmark exists next to the Atlantic, rising ocean levels actually do affect them as they change the shoreline of the country. This is an example of a successful billboard that uses repeated exposure to leave an impact.

North America

Location: USA

Billboard: Adam Ruins Everything

Anyone who has spent long enough time on Facebook has probably seen a video snippet of Adam Ruins Everything, a series dedicated to dispelling half-truths and common misconceptions. While one can imagine that such an “in your face” ad might not be incredibly popular with all Americans, there’s no doubt that it’s effective in attracting the attention of its home audience. Not only does it call attention to a fact that Americans may not like to think about, but it also works as a form of passive activism. It forces passersby to reassess the value that they’ve placed on such a monument.

Location: USA

Billboards: Total Recovered campaign

During the COVID-19 pandemic, plenty of ads sprung up reminding people to stay at home and wear masks. However, there was not that much positive advertising. An advertising agency called Orb decided to create a campaign highlighting the total number of people that had recovered from COVID-19. This campaign acted as a beacon of hope, while most other COVID-related advertising was rather bleak.

South America

Location: Peru

Billboard: Clean Air

The city of Lima located in Peru was estimated to have the highest pollution levels in all of South America back in 2012. This billboard was created in response. This billboard actually takes the surrounding polluted air and purifies it, emitting fresh air back out. As one can imagine, it was incredibly well-received by its target audience due to the fact that it actively improved their lives.

Location: Argentina

Billboard: Amphibious billboards

Who said billboards need to be roadside? These amphibious billboards can be found either on the beachside or out in the water themselves. Given that South America is known for its fair share of beautiful beaches, it only makes sense to play up to the region’s natural strengths and advertise in popular beach spots.

Australia

Location: Melbourne

Billboard: Porsche Ads

If you have enough money and the inclination to buy a Porsche, you probably feel good about the purchase and enjoy it when other people notice your car. The Porsche company itself understands this and put up an ad in Melbourne that can tell when a Porsche is approaching. The ad calls out Porsche drivers and compliments them on their car, making them feel good and adding a little bit of additional value to their purchase.

Location: Perth

Billboard: SEEK Job Site – Cannon Safety Inspector

Finding the right person for the job can be tough, especially when the person you need has to have an incredibly specific and obscure skillset. This billboard put up in Perth might not be the fanciest, but is still entertaining and effective. The imagery gives off sentiment that would feel at home in a “Monty Python” skit, appealing to the sensibilities and humor of Australians.

How bMedia Can Help

If you’re looking to design and execute a creative and successful billboard campaign, look no further than bMedia. bMedia is Puerto Rico’s leader in outdoor advertising, with over 300 high-impact advertising locations.

To learn more about how bMedia can help your brand reach new audiences, contact us today!

Outdoor Activities in Puerto Rico

Posted on August 25, 2021 by admin

The small Caribbean island of Puerto Rico boasts picture-perfect beaches, lively nightlife, and vibrant local culture. The people are friendly, the beaches are beautiful, and the list of outdoor activities in Puerto Rico is endless. You can decide to dwell in nature or choose to explore the island’s urban centers. Either way, there is a guaranteed adventure for everyone.

Puerto Rico offers a diverse list of unique destinations and activities, so it’s no surprise that it’s considered one of the best vacation spots in the Caribbean. From the deep rainforests to San Juan’s urban gems, you’ll never run out of things to see and do on the island. Here are some outdoor activities in Puerto Rico for you to enjoy.

Some of the types of places you can explore in Puerto Rico include, but are not limited to:

Tropical rainforests and jungles
Pristine beaches
Open water
Mountains
Caves
Historic urban sites

Tropical Rainforests and Jungles

Puerto Rico is not just white sand and blue waters. In fact, the island is covered by tropical wilderness that offers some of the most exquisite trails and views.

El Yunque National Rain Forest, which is managed by the U.S. Forest Service, is approximately 45 minutes outside of San Juan. This rainforest is the perfect destination for a hike. You might even encounter some of the rainforests’ wild inhabitants such as tropical birds, green lizards, and slimy frogs during your adventure. The island’s jungles also host beautiful bike trails, with lots of single tracks, downhill trails, and of course, some of the best views Puerto Rico has to offer.

If you’re looking for something more daring, try ziplining through various parks across the island. “The Monster,” one of the longest ziplines in the world at Toro Verde Adventure Park, is 2.5 kilometers long and 843 feet high. There’s nothing more thrilling than flying superman style above the tropical jungle.

Beach and Water Activities

Puerto Rico has over 270 miles of sandy beaches. These beaches welcome visitors all year round. The gorgeous beaches in Puerto Rico offer picture-perfect views and exciting water adventures.

The island’s beaches are consistently selected as some of the best beaches in the world, and you’ll know why the moment you step afoot the island.

The coral coastline is home to some of the best water experiences in the Caribbean. Whether it’s swimming or surfing, sailing or scuba diving, Puerto Rico offers an impressive list of watersports and activities. You can scuba dive in Isla de Mona or surf the waves at Aguadilla Beach. Either way, all of Puerto Rico’s beaches are ready for you to kick back and relax.

Caves and Mountains

The natural mountainscapes and caves of Puerto Rico offer visitors the chance to partake in outdoor activities such as spelunking, rock climbing, or rafting. Canon de Tanama, a picturesque network of waterfalls, caverns, canyons, and limestone cliffs is one of the most recognizable caves on the island. It’s also a great place for rock-climbing, caving, and tubing.

You can also overlook the Rio Grande de Arecibo and the beautiful green mountains at Cueva Ventana (Window Cave). The window-like opening gives this cave its name, and the views are nothing short of spectacular. It’s arguably the most “Instagrammable” location in Puerto Rico.

During your adventure, make sure to keep an eye out for authentic Taino petroglyphs that have been preserved for centuries. You can even choose to pay a visit to some of the cave’s animal residents, like bats!

Explore Old San Juan

A great way to spend time outdoors is to explore old San Juan and feel the historic charm. In this part of San Juan, visitors will find some of the oldest and most carefully preserved architectural structures in the world. Walk the cobblestone streets and eat some of the best street food Puerto Rico has to offer. Not only will you get some great food, you will also be supporting local businesses.

You can even choose to stop at some of the area’s famous colonial landmarks, including Castillo San Felipe del Morro, known as ‘El Morro’ to locals. This citadel was built by the Spaniards in the 16th century and was designed to protect the island’s coast. Another notable landmark is the Castillo San Cristobal which covers over 27 acres and is the setting of many Puerto Rican cultural and historical stories.

City Life

San Juan, the capital of Puerto Rico, is where many visitors stay on the island. The city provides an abundance of activities, dining, and entertainment. However, it’s the locals that make the city so vibrant and exciting. So make sure you spend some time in some of San Juan’s coolest neighborhoods.

The Santurce barrio is the place to be if you want to immerse yourself in local art and culture. The neighborhood showcases the island’s vibrant culture through hip dining spots, colorful street art, museums, and art galleries. Later in the day, you’ll also find crowds at La Placita de Santurce for drinks and dancing in the streets, so don’t forget your dancing shoes!

The Condado barrio is considered the most cosmopolitan area of San Juan and gives off a Miami vibe. This area is perfect for shopping, dining, or relaxing on the oceanfront. A popular activity in Condado is to kayak or paddleboard through the Condado Lagoon while on a clear-bottom kayak decorated with LED lights.

Be Where The People Are

Because there are so many outdoor activities in Puerto Rico, this presents the opportunity for your brand to present itself where the people are. People are spending more and more time outside their homes and we’re seeing the island welcome back visitors and tourists. Being visible through outdoor advertising will ensure your brand becomes visible and familiar to a large audience.

The business opportunities are rapidly growing in Puerto Rico, and American businesses are taking note. The island draws global visitors and in 2019 earned about give and a half billion US dollars. OOH (Out-of-home) Advertising is one of the best ways to promote your business in Puerto Rico, not only are the locals moving around and about, the visitors are too!

bMedia Advertising Experts

No matter what industry your business is in, bMedia can help you reach your target audience and increase the ROI of your marketing campaign. We are the island’s leader in outdoor media. Our advertising professionals are ready to maximize the effectiveness of your next OOH advertising campaign.

With bMedia, the possibilities are endless. Contact us today.

Outdoor Advertising Strategy

Posted on August 17, 2021 by admin

Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest? bMedia, Puerto Rico’s local leaders in outdoor media, has successfully executed marketing campaigns all over North America. There are many reasons we stand so strongly behind effective outdoor advertising strategy.

Outdoor advertising has been a staple of marketing strategy for businesses and brands everywhere. These types of marketing campaigns continuously prove higher ROI for companies who take advantage of this marketing opportunity.

Outdoor advertising or OOH (out-of-home) advertising refers to any advertising medium that targets the consumer outside of their homes. This includes billboards, street posters, retail signage, and more. Why does outdoor advertising work?

Digital advertisements have bombarded consumers so often that most go unnoticed or are ignored. How often do you find yourself skipping over ads when you scroll social media? You can’t skip over a billboard on the highway or a poster at the subway station.

In fact, another reason why billboards are so effective is simply because they stand out and better capture the consumer’s attention.

Outdoor Advertising vs. Online Advertising

Online and digital ads have become somewhat of a nuisance, which is why we’re seeing more people download ad-blocking software. Ads you see online also collect extensive amounts of data which allows businesses to directly target individual consumers. This can trigger privacy and security concerns which may lead to distrust between the brand and the consumer.

Outdoor advertising works because it is a real-life experience. It is a physical encounter with the advertisement. Many people spend significant amounts of time outside of their homes where they have no option but to see advertisements such as billboards and posters as they move about. Additionally, because OOH ads don’t require extensive consumer data monitoring, it is generally one of the more accepted forms of advertising.

Another reason why companies opt for OOH advertising is because it is cost-effective. Outdoor advertising is typically less expensive than print or digital marketing. It is also more long-term. On the contrary, in order to run a digital commercial ad, companies often have to pay a repeated fee just so their ad is visible more than once.

Types of Outdoor Advertising

The advantages of your outdoor advertising strategy depend on which medium you use. Here are the most popular forms of outdoor advertising:

Billboards

If you’re looking to make a strong impact, creative billboard advertising should be a the top of your strategy list. Billboards, one of the original forms of advertising remains one of the most reliable marketing strategies and has stood the test of time.

According to an Arbitron National In-Car study, 71 percent of drivers “often look at the messages on roadside billboards.”

Additionally, billboards don’t just have to be static words and images anymore. Technological advancements and the digital shift have given room for billboards to be more creative in terms of design and content. We’re now seeing digital and interactive billboards that continue to turn heads on streets and highways.

Digital billboards are typically made from LED screens that allow animated advertisements to be displayed. They also have the ability to showcase more than one ad. There are also interactive billboards, which allow consumers to directly engage with the advertisement. Movement is great at grabbing the attention of consumers, stimulates the viewer, and creates a new element of creativity.

Billboards allow flexibility for marketing campaigns. The creative opportunities are endless. Billboards come in different shapes, sizes, mediums and can be put up virtually anywhere. It’s safe to say that this advertising medium shows no signs of slowing down.

Transit Advertising

This type of advertising includes posters and signage seen on buses, cabs, subways, or train and subway waiting platforms. During commutes, consumers encounter thousands of advertisements. That makes this marketing strategy very opportunistic for your business. This marketing strategy is especially great for densely populated cities and urban areas. If an ad gains more exposure, it results in higher levels of engagement.

Transit advertising continues to stay popular due to the simple fact that the need for transit is not going anywhere. Increased ride time and frequency give your ad the opportunity to connect and with the viewer, also allowing them to fully absorb the message of your ad.

Outdoor Events

Outdoor Events such as product demos, mini-concerts, and integrated free product trials are effective ways of marketing a new product or launch. Events allow the consumer to become a part of the marketing strategy and provide them with a memorable experience that they’ll most likely share on social media or with friends.

Point-of-Sale Advertising

Point of sale advertising, or POS, triggers an impulse for the buyer. This marketing strategy intends to promote and showcase a product right before the customer is about to make a purchase. If a customer is going to make a purchase anyway, they’re more open to the suggestion of adding an extra item. This form of advertising includes simple posters or branded display stands that can be placed outdoors.

Construction Advertising

Construction sites are present in both rural and urban areas and require protective barriers like scaffolding and hoardings. These protective barriers present themselves as a unique opportunity for advertising.

Examples of construction advertising include scaffold wraps and posters on temporary fences.

Successful Outdoor Advertising Strategy

Here are some tips for developing and executing a successful outdoor advertising strategy.

1. Target High-Traffic Areas

Targeting high-traffic areas gives your advertisement more exposure. A good billboard will be nothing but a wasted opportunity if it is exposed to a small audience.

2. Be Visible

Visibility nurtures familiarity which results in trust.

Many consumers travel the same route daily. If they see your outdoor advertisement repeatedly, they develop a sense of familiarity with your brand. The more familiar your brand is, the stronger the trust is between the brand and consumer.

3. Understand your consumer

Before designing your ad, you must consider the audience who will come into contact with it. Think about how you want them to respond to your advertisement. A good advertisement is memorable and motivates the consumer to take action. If you want to get the most out of your advertisement, these elements must be carefully considered.

How bMedia can help you

Outdoor advertising can be extremely beneficial and profitable for your brand. bMedia can help your business by coming up with the ultimate outdoor advertising strategy for your product.

No detail is overlooked when creating digital and traditional outdoor media and our advertising professionals can guarantee an effective outdoor advertising campaign. Together, we can maximize the effectiveness of your next marketing campaign. Contact us today.