food advertising Archives - Outdoor Advertising News

Our beautiful island of Puerto Rico boasts exquisite beaches and is home to a vibrant culture that includes upbeat music, people, and most importantly, exquisite cuisine. When visiting the island, prepare to fuel up on some of the most delicious dishes of Puerto Rico. Puerto Rican cuisine is extremely diverse and is influenced by West African, Spanish, and Indigenous Taino ingredients and cooking styles. Popular ingredients in Puerto Rican cuisine include plantains, yucca, rice (Arroz), papaya, tropical fruits and vegetables, and more. Here are some of the best foods to try in Puerto Rico.

Puerto Rican Foods to Try

There are some traditional and popular foods that are loved by Puerto Ricans and visitors alike.

Some of the most authentic foods to try in Puerto Rico are as follows:

Mofongo

This Puerto Rican delight is made with green plantains, mashed garlic, and meat such as chicken, beef, fish, or small pieces of chicharron.

The plantain is chopped into pieces and fried, they are then crushed and molded into a bowl with a hollow inside where the meat is placed.

Mofongo can be found at various food trucks and restaurants and is considered one of the most popular Puerto Rican dishes.

Tostones

This dish, which is often served as an appetizer, is made with thinly sliced plantains coated in batter.

Tostones are deep-fried and flattened using a tostonera, which is a wooden press.

They are often served with a condiment made from ketchup, mayonnaise, garlic, and other spices, also known as mayo ketchup.

Tembleque

Tembleque is a dessert pudding made from coconut milk, sugar, salt, and cornstarch.

It has a smooth consistency and is often topped with cinnamon.

This dessert is enjoyed all year round but is a staple for the Christmas season.

Pasteles

Pasteles are a combination of vegetable dough and meat filling and can be made with either yucca or green plantain.

They are stuffed with meat, usually pork, but can also include vegetables and pumpkin.

They are wrapped in banana leaves and boiled until the leaves fall off. Once ready, they are seasoned with achiote and sofrito.

Ensalada de Pulpo

In English, this dish translates to octopus salad, and that’s exactly what it is.

Ensalada de Pulpo is made from chewy octopus and tart vinegar.

This dish is usually served with another Puerto Rican favorite, Tostones.

Rellenos de Papa

Rellenos de papa is a popular island appetizer best described as a savory mashed potato croquette stuffed with ground meat or picadillo and seasoned with sofrito.

Other ingredients, such as cheese, onions, and other vegetables can also be found in Rellenos de Papa.

Arroz con Gandules

This is probably one of the most popular foods to try in Puerto Rico.

This holy grail dish centers around rice and Gandules, or pigeon peas.

Gandules are used often in Caribbean cuisine and manifest as small, green, oval beans that contain a nutty flavor.

Arroz con Gandules or Puerto Rican rice is the island’s national dish along with roasted pork, or Pernil.

Pernil

Pernil is a slow-roasted pork leg or shoulder marinated with adobo mojado, which is a mixture of olive oil, vinegar, garlic, oregano, salt, and black pepper.

Pernil is most often served with Arroz con Gandules or sweet plantains and is usually enjoyed during the holidays.

Advertising in Puerto Rico

The marketing opportunities are endless in Puerto Rico; however, a unique and localized communication strategy is needed because of the island’s uniqueness.

Puerto Rico is a unique market because we see U.S influence mixed with Hispanic culture and the Spanish language.

The island is usually thought of as a middle ground between North America and South America, which is why businesses see lucrative opportunities on the island. However, it helps to know who your audience is – including what they eat.

Food Advertising

Food advertising, especially with the use of billboards, is aimed to reach a wide range of people and demographics.

In 2016, approximately $13.5 billion was spent on advertising by food companies.

In Puerto Rico, restaurants held 2.69% of the total spending on digital advertising in 2021.

Food companies invest in advertising such as billboards because it’s an effective way to increase return on investment (ROI).

Advertising can easily influence an individual’s food choices, so this is a great way to advertise your company’s new food product or to highlight your restaurant’s new menu item.

Billboards and OOH Advertising

Gone are the days of static billboards, today we see digital and smart billboards that are transforming the advertising market. If you’re looking for foods to try in Puerto Rico or you’re looking to influence certain foods to try, chances are that advertising will play a part.

Effective advertising can help you get ahead and stand out from the competition, and billboards are the easiest way to do that.

Here are some reasons why:

Outdoor advertising is more noticeable than mobile or television ads.
- Online advertising can be ineffective due to ad-blockers. Additionally, due to the increasingly high number of mobile and television ads we see each day, it can be challenging to make your advertisement stand out on these platforms.
Billboards are more accepted by consumers.
- Billboards have been around for a long time, and are generally accepted as a form of advertising. The ethical issues surrounding social media and online ads have made people wary.
Billboards help with brand building.
- OOH advertising can build brand awareness as people are most perceptive of their surroundings when outside of the home.
Billboards are cost-effective.
- Billboards are generally cheaper than print or online advertising. Additionally, they are more long-term than other forms of advertisement that often require businesses to make repeated payments.

bMedia and Your Business

BMedia is the leader in OOH advertising in Puerto Rico. We work with people from all types of industries, including the food industry, to help them reach their target audience and increase their return on investment.

With decades of experience erecting high-performing and eye-catching billboards, we aim to maximize your businesses using strategic locations and advanced analytics to optimize billboard engagement.

The billboard real estate in Puerto Rico is thriving, and we’re here to help you find the perfect spot for your advertisement.

Through best practices, we aim to help your business reach its maximum value.

No matter what industry you are in, you certainly know the importance of marketing and advertising. Effective advertising can help you stand out from the competition. There is perhaps no industry where this is more important than in the restaurant industry. With quite literally millions of options to choose from, people will be drawn to restaurants with good advertising. Thus, it’s crucial that your restaurant’s advertising stands out. Need some restaurant billboard ideas and tips? We’re here to help!

The most effective and successful restaurant billboards contain striking images, plays on words and humor, or details that make onlookers do a double-take. With a clever and out-of-the-box billboard design, people are sure to take notice and flock to your restaurant. Here are some of our favorite designs to help generate some restaurant billboard ideas.

Restaurant Billboard Ideas and Tips

While there are many different directions you can take your restaurant billboard design in, there are some standard guidelines you should follow. These include, but are not limited to:

Using contrasting colors and elements
Highlighting a new product/dish
Play with angles and perspectives for a clever touch
Partner with local and seasonal events
Experiment with sizing
Get creative with fonts

With this in mind, here are some great examples of effective restaurant billboards that have done some of these things.

Compare and Contrast

As part of an intricate advertising campaign from Outfront Studios, Baskin Robbins created billboards, posters, and even web landing pages with the theme of: “some things go better together.” The agency created a fictitious company called Bobo’s Fish Juice that featured some eyebrow-raising flavor combinations. These faux-healthy advertisements were then placed side by side with delicious images of Baskin Robbins shakes.

Though Baskin Robbins is not known to be a healthy choice, the advertising campaign managed to make healthy ingredients look less desirable using an artful compare and contrast. Color schemes, images, and even tone are subtle ways to compare and contrast products to highlight your restaurant. As seen in this example, conceptual contrast and color contrast can work together in a very effective way.

Highlight a Product

McDonald’s created an ambitious campaign to promote the quality and freshness of its salads. The hamburger chain planted thousands of heads of lettuce on a billboard made of soil. Over three weeks, the bare billboard sprouted full blooms of fresh green lettuce spelling out “FRESH SALADS.” The innovative advertisement boosted sales by 30%, and 500,000 salads were sold during the campaign period.

McDonald’s also ran similar campaigns with a carrot bus stop advertisement and a giant hatching egg outside another store location. This was a great example of creating hype around a specific dish or ingredient by highlighting it.

One great thing about the restaurant industry is that you have a universally-appealing product to advertise to people: food. High-quality food photography can make all the difference with your restaurant’s out-of-home advertising. Imagine you are driving home from work and can’t wait to eat. If you see a huge billboard depicting a delicious-looking pizza, you’ll be much more inclined to read where that pizza comes from and go and purchase it.

Play with Perspectives

This restaurant billboard idea for a seafood restaurant caught a lot of eyes. The actual advertisement is comprised of two parts: The billboard in the background, and the plastic fish emerging from the top of the actual restaurant building. From this angle, both elements of the advertisement look like they are all one piece. However, the billboard is a few yards away behind the building that the fish rests on.

This billboard uses perspective and optical illusion to make the fisherman on the billboard look like he’s reeling in an extremely large fish. This is an interesting way to capture and keep the attention of viewers, as the fish and fisherman will appear to move depending on where the viewer approaches from.

Partner with Local Events

This upscale restaurant in downtown Toronto participated in the annual Winterlicious event by offering a special prix fixe meal. Though many restaurants in the area participate in the event, Far Niente took it one step further. The concept art is simple, depicting salt, flour, and cheese being sprinkled against a black space. However, the simple images use restaurant ingredients to invoke the image of snow falling on a winter’s night. This ties directly into the event it is participating in.

This ad run shows us a creative way to incorporate local events in restaurant advertisements, and how seasonal advertisement can be impactful. Seasonal advertising is quite effective with billboard advertising, as you can keep a seasonal billboard up for short or long periods of time, depending on the time of year you’re appealing to. Plus, you can run similar campaigns while appealing to different seasons, and your audience will be excited to see what you’ve come up with next.

An Excellent Use of Cutouts

MidiCi pizza used a three-dimensional cutout to make the shape of an otherwise typical billboard irregular and eye-catching. The plate seems to hang off of the billboard. Furthermore, the bold green and red tones of the pizza advertised pop against the otherwise pristine white plate and background.

The use of three-dimensional cutouts and color is an easy way to showcase specific products or dishes on your restaurant billboards. Playing with sizing, including making certain elements of your billboard larger than the others, or playing with shapes as this one does, is a great way to make your billboard stand out from the rest.

Contrasting Text

Chipotle ran this billboard advertisement that also invites another look. Onlookers immediately see the target message in bold black text: our ingredients are better. However, a second look reveals another message about locally sourced natural ingredients, and even includes a dose of humor.

This artful use of contrast text and a message-within-a-message is deceptively simple, but Chipotle has accomplished not one but two important marketing messages about its ingredients in just a few seconds. Consider playing with bold contrast to deliver two messages for the price of one in your own restaurant billboard.

How bMedia Can Help

The advertising experts at bMedia are the leaders in out-of-home advertising in Puerto Rico. No matter what industry you find yourself in — including the restaurant industry — bMedia can help you find the right audience at the right time in the right place.

With hundreds of billboards in locations island-wide, you are sure to find the spot that’s right for you and your business. Here at bMedia, we use tried-and-true best practices and strategies to optimize your advertising budget and produce a spectacular return on investment. To learn more about how bMedia can help your business reach its maximum advertising potential, contact us today!

Tag: food advertising

Foods to Try in Puerto Rico