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Saltwater Brewing Edible Six Pack Rings

Almost everyone has pulled a can out of those little plastic holders that keep six packs together, and most people are slightly aware that these often end up in the oceans. It’s easy to ignore this fact and assume the fish will be fine, but…
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REI's Anti Black Friday Campaign: #OptOutside

Black Friday is a tradition in the United States that isn’t always thought about in a positive way. In fact, when talking about the day, most people first think of shoppers getting in physical fights over good deals on random products. Companies…
Ikea Red Cross Campaign
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A Syrian Home from IKEA

Most people would like to help a good cause if they are able, but sometimes they’re not sure how to go about doing it. Instead, they go on with their daily lives and tune out the misfortunes of others. But, since they don’t really think…
McDonalds Pick n Play
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McDonalds Pick n Play Billboard Game

From a young age, McDonald’s does a great job of pushing its image of a playful wonderland right into your head. That works pretty well, but eventually you grow up, and Ronald McDonald becomes less and less interesting as the years pass. But,…
Chicago Cityskyline
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Puerto Rico Melting the Chicago Snow

Chicago is a great city, but you’re going to have a hard time finding someone who doesn’t complain about the brutal winters. The intense cold and constant days of snow really start to get to the residents, and they eventually begin to dream…
Vehicle Recognition Billboards
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Vehicle Recognition Billboards

Do you notice billboards on the side of the road when you’re driving? Most people do, but they’re far more effective if they’re something you can relate to instead of a generic ad. However, this can be quite a challenge for advertisers…
Use Only What you Need
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Using Outdoor Media to Save the Planet

If you’ve ever visited the state of Colorado, you’ll know that it’s an extremely beautiful place. Unfortunately, if you were there in the summer, there’s a good chance that you encountered how dry it is. It may seem like lack of water…
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Mónica: Bringing Together an Island with Billboards

What an incredible week for Puerto Rico! Mónica Puig's victory over Angelique Kerber in the women's single tournament in Rio was the first Olympic gold medal for the island of Puerto Rico!!! We are so incredibly proud of Mónica and every…
Mixing Advertising Mediums
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Relate to your Audience - Classic Puerto Rican Commercials

How successful is your advertising? Do you even have a strategy? Most companies do, but there are quite a few who don’t do it correctly. And the truth is, a little mistake can put you out of business, but a minor correction can drive your…
XBOX Survival Billboard
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Survival Billboard

Video games are a fun concept for advertisers because of all the options they offer, and they often have some pretty high-tech solutions to get the attention of potential customers. But, they have started to stray away from simply advertising…