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Why Are Billboards Effective?

Why are billboards effective? A billboard is an invaluable piece of advertising that can lead to greater brand awareness, sales, and profit.

billboard ideas

Billboard Design Tips

Technology is boosting marketing practices in amazing ways, but outdoor advertising is remaining as strong as ever. From design to development, creating a successful billboard is

Billboard Reads Emotions

Smart Billboards

You’re being watched…we all know that the day would come that robots would invade our world. However, it looks like science fiction was being overly

brand wars in marketing and advertising

Brand Wars in Marketing

Top brands going head to head with each other through public advertising makes for true legendary marketing. From famous rivalries between Coca-Cola and PepsiCo to

outdoor advertising screens

Outdoor Advertising Screens

As far as types of billboard advertising go there are three main classes that make up the industry for outdoor advertising screens: Static, Digital & Prismavision. Most people can intuitively decipher what static and digital outdoor advertising screens represent so we are going to discuss the latter of the three, Prismavision billboards. Prismavision is often referred to as the “three-message sign.”

what makes a good billboard

What Makes a Good Billboard

Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there’s usually a fixed set

Media billboards

Media Billboards

If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong.  In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico.  As a matter of fact, the most successful companies around the globe use this within their advertising strategies.

advertising in puerto rico

Puerto Rico Traffic

Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens

billboard advertising puerto rico

Outdoor Advertising

Billboard Media Group is one of Puerto Rico’s top providers in outdoor advertising.

measuring billboard effectiveness

Measuring Billboard Effectiveness

Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring

effective advertising

Why Is Billboard Advertising Important

Today, digital advertising is dominating all other forms of advertising, and it looks like that trend is only going to continue. Traditional advertising continues to

amazing billboard ads

Amazing Billboard Ads

We are constantly bombarded by messages enticing us to buy something. Look at a website and the next thing that pops up is an array

Top 5 Beaches in Puerto Rico

Top 5 Beaches in Puerto Rico

When it comes to selecting the top 5 beaches in Puerto Rico, it’s hard to make a choice because Puerto Rico has many fine beaches.

DEC Traffic Calculator Featured

DEC Calculator

A DEC calculator can be used to calculate the daily effective circulation or potential billboard exposure for an outdoor media installation in a given location.

Classic Retro Billboards

Vintage Billboards

Advertising has evolved much over the ages. Before the advent of cheap, high-quality photo printing, painted illustrations were required to cover the large area of

Advertising in Puerto Rico

Advertising in Puerto Rico

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Funny Advertising Fails

Funny Advertising Fails

Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they