
Creative strategy in Advertising
Being creative is essential in producing an effective and memorable advertisement. Consumers are bombarded with thousands of ads a day. These ads come from the radio, television, social media, and signage outside of the home. How can you make…

How To Promote a Startup Business
Starting your own business can be scary, right? When you have a great idea, putting the plan into motion can be daunting as you want your business to succeed, but a lot of startup businesses fail within the first few years. What makes these…

Difference Between Traditional and Digital Marketing
Over the last 50 years, the marketing game has changed drastically, which has led to a major shift in the difference between traditional and digital marketing. It has closely followed developments in technology starting with print, then moving…

Media Planning and Buying
The process of media planning and buying is vital in determining the success of your business. Advertising is the key to making sure that your business reaches its target audience, but how can you implement a clear strategy for advertising effectively?
Media…

Reasons to Visit Puerto Rico
Despite its small size, the list of reasons to visit Puerto Rico is far from short. The island is nicknamed La Isla del Encanto (Island of Enchantment), which is only appropriate.
The charming island is filled with beautiful views, delicious…

Why is Brand Awareness Important?
Building a brand is one thing, but capturing your target consumer is a whole other feat. From start-ups to big corporations, brand awareness will always be a factor crucial to a business's success. So, why is brand awareness important?
Think…

How to Promote Your Business in the Community
Promoting your business is essential if your goal is to stand out from your competitors and gain brand recognition in the community. Therefore, it’s important to take advantage of promotion opportunities in your area that will generate more…

How Much Does a Billboard Cost?
They've been around for centuries and have proved valuable, but what is that worth? It's the question we all want answers to – how much does a billboard cost? Well, that depends on a few things. Let us explain.
What is a Billboard?
At…

Foods to Try in Puerto Rico
Our beautiful island of Puerto Rico boasts exquisite beaches and is home to a vibrant culture that includes upbeat music, people, and most importantly, exquisite cuisine. When visiting the island, prepare to fuel up on some of the most delicious…

Reach vs Frequency
Gone are the days of swing-in-the-dark-with-a-dull-blade advertising — in this modern world, marketing strategies are highly refined, surgical operations, sharpened by the power of data sciences.
By assessing vital metrics, we can accurately…

Go To Market Strategy for Startups
We don’t mean to intimidate you (and maybe you were already aware), but there’s something you need to know: Studies show that 90% of all startups fail within five years of formation — not a very reassuring statistic, right? But what’s…

Outdoor Advertising Trends
Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact…

Unique Billboard Designs
With the dawn of the internet, it's amazing watching some of the most unique shares go viral. This has to be one of our favorite picks because it involves billboard advertising! Check out these truly unique billboard designs made out of snow!…

Measuring Advertising Effectiveness
To a certain extent, advertising can be a trial and error process. Not all marketing campaigns start out great, right off the bat. Most successful strategies are built on little errors businesses weed out over time by measuring advertising effectiveness.
What’s…

Do I Need a Passport to Visit Puerto Rico?
If you are an American citizen considering visiting Puerto Rico, then you might often find yourself wondering if you require a passport to visit this island. Do I need a passport to visit Puerto Rico is something that many people debate. But,…

Effective Billboard Advertising
Billboards are a great medium to use when you really want to get your message to your customers. Some people think they’re outdated in an increasingly digital world, but there’s a reason they’re still going strong. Everywhere from Times…

Types of Humor in Advertising
In this digital world, we’re reaching the point where companies are expected to provide more than just a great service or product. Of course, this is where you should start, but more and more, companies are noticing the benefits of being authentic…

Best Rum in Puerto Rico
One of Puerto Rico’s greatest claims to fame is its rum manufacturing. Not only is rum an important export of the island. The industry also employs lots of people all across the island to make this distinct drink.
Although high-quality…

Restaurant Billboard Ideas
No matter what industry you are in, you certainly know the importance of marketing and advertising. Effective advertising can help you stand out from the competition. There is perhaps no industry where this is more important than in the restaurant…

Billboard Design Best Practices
Designing a billboard can be hard work, especially if you don’t know what your goal is. You need to be able to strike a balance between adhering to universally understood billboard design best practices, and being creative, eye-catching, and…