Use Only What you Need
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Using Outdoor Media to Save the Planet

If you’ve ever visited the state of Colorado, you’ll know that it’s an extremely beautiful place. Unfortunately, if you were there in the summer, there’s a good chance that you encountered how dry it is. It may seem like lack of water…
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Mónica: Bringing Together an Island with Billboards

What an incredible week for Puerto Rico! Mónica Puig's victory over Angelique Kerber in the women's single tournament in Rio was the first Olympic gold medal for the island of Puerto Rico!!! We are so incredibly proud of Mónica and every…
Mixing Advertising Mediums
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Relate to your Audience - Classic Puerto Rican Commercials

How successful is your advertising? Do you even have a strategy? Most companies do, but there are quite a few who don’t do it correctly. And the truth is, a little mistake can put you out of business, but a minor correction can drive your…
XBOX Survival Billboard
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Survival Billboard

Video games are a fun concept for advertisers because of all the options they offer, and they often have some pretty high-tech solutions to get the attention of potential customers. But, they have started to stray away from simply advertising…
Litter Hong Kong
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A Billboard that Identifies People Who Litter

Do you have an opinion on people who litter?  Almost everyone does. Unfortunately, for those living in crowded urban areas, it’s really just a fact of life. Governments and societies try to crack down on it, but many people just don’t listen. One…
Puerto Rico Business
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How to Promote Your Business in Puerto Rico

If you own or run a business in Puerto Rico, there are many different ways that you can promote it and try to gain a larger customer base.  The entire advertising industry has changed a lot because of the advances in technology, but that doesn’t…
Advertising with Billboards
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Creating an Effective Billboard

Billboards are a great medium to use when you really want to get your message to your customers.  Some people think they’re outdated in an increasingly digital world, but there’s a reason they’re still going strong everywhere from Times…
Outdoor Media
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The Relationship Between Traditional and Digital Marketing

Shift in Marketing Techniques Over the last 50 years, the marketing game has changed drastically. It has closely followed developments in technology starting with print, then moving to radio, television, and now the Internet. With the unwavering…
Coco Cola Outdoor Media
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Coke's Mini Ads for Huge Results!

By no means is it an exaggeration to say that the Coca-Cola Company is one of the largest companies on Earth.  In fact, it was listed as the world’s third most valuable brand in 2015. And it’s been going strong since its introduction in…
Sprite Shower
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A Giant Soda Machine Shower

There’s nothing better than catching some sunshine on a hot day at the beach.  But, after some time lounging, swimming in the ocean, and digging in the sand, there are two things you want:  A cold shower and a refreshing drink. Most companies…
Karolyne Williams Skinvertising
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What is Skinvertising?

Before we begin, we just want you to know that bMedia Group does not support the idea of skinvertising!  One of the fundamental requirements of outdoor media or even advertisement in general is that it needs to be placed somewhere…
British Airways Lookup
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A Billboard That Tracks Airplanes

In the case of a recent British Airways advertising campaign, the sky was literally the limit.  Through a mixture of old and new, they pushed the limits of billboard advertising to give the world something that had never quite been seen before. The…
IBM Smarter Cities Ramp
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Making Cities Smarter Using Outdoor Media

IBM has been using technology to make the lives of business people easier for more than a century, but they don’t exactly have the sexiest brand image.  They’ve done a great job of promoting themselves as a no-nonsense company that will…
bMedia Showtime Merger
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bMedia Group Acquires Showtime Outdoor Media

On December 18th, 2015 we acquired Showtime Outdoor Media, a local outdoor media company serving the Puerto Rico market. This acquisition makes bMedia Group the #1 local billboard media company in the industry. This announcement was made…
BMW vs Audi
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The Billboard Battle of BMW vs Audi

Conflict always has been and always will be a part of this world. Ranging from brutal military conquests that determine the fate of millions of people, to a simple sports rivalry of opposing teams, humans always seem to find a way to fight…