billboard advertising effectiveness
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Puerto Rico Billboards

Billboard advertising can be a great way to gain awareness for your business...
measuring billboard effectiveness
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Measuring Billboard Effectiveness

Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate. Of…
guerilla marketing ideas
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Outside the Box Marketing Ideas

Sometimes it’s the craziest ideas that produce the most effective results, especially in the world of marketing. There’s no quicker way to grab someone’s attention than to catch them off guard and to do something original. As such, we…
effective advertising
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Why Is Billboard Advertising Important

Today, digital advertising is dominating all other forms of advertising, and it looks like that trend is only going to continue. Traditional advertising continues to remain an important aspect of the advertising landscape, though, and that’s…
trends in outdoor advertising
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Outdoor Advertising Trends

Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact…
what to expect when purchasing a billboard
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What to Expect from Billboard Advertising

In 1867, the first billboard was leased. This billboard was used to hold a large advertisement. Since then, billboards have become one of the most popular forms of advertising. They are unique with visual designs, large size, guaranteed audience,…
unique billboard designs
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Unique Billboard Designs

With the dawn of the internet, it's amazing watching some of the most unique shares go viral. This has to be one of our favorite picks because it involves billboard advertising! Check out this truly unique billboard designs made out of snow!…
amazing billboard ads
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Amazing Billboard Ads

We are constantly bombarded by messages enticing us to buy something. Look at a website and the next thing that pops up is an array of ads for that item from competing companies. Open your e-mail and there are full-color, animated sales flyers…
Top 5 Beaches in Puerto Rico
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Top 5 Beaches in Puerto Rico

When it comes to selecting the top 5 beaches in Puerto Rico, it’s hard to make a choice because Puerto Rico has many fine beaches. There’s also the definition of “best”. Criteria might include any or all of most scenic, safest, best…
how billboard advertising started
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History of Billboard Advertising

The first billboards were invented in the 1830s. They became a popular form of advertising in the 1860s. Then, as the 19th century came to a close, the proper format of a billboard was defined and their popularity skyrocketed. In the…
puerto rico's best beaches
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What is the Best Beach in Puerto Rico?

So you want to know what the best beach in Puerto Rico? No matter where you travel, locals and tourists alike will claim a beach to be the best in the state, or county. All have reasons for their claim. Many are based on their own experiences. Residents…
Best Beach Puerto Rico Poll
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Vote For The Best Beach in Puerto Rico

We need your help to solve a little argument we've been having in the office here at bMedia. What is the best beach in Puerto Rico? Please submit your answer below to help us solve this question. After we compile all the answers, we will create…
DEC Traffic Calculator Featured

DEC Calculator

A DEC calculator can be used to calculate the daily effective circulation or potential billboard exposure for an outdoor media installation in a given location. Please use our DEC Calculator below. Daily Effective Circulation Calculator [CP_CALCULATED_FIELDS…
Classic Retro Billboards
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Vintage Billboards

Advertising has evolved much over the ages. Before the advent of cheap, high-quality photo printing, painted illustrations were required to cover the large area of billboards. This meant that vintage billboards were works of art in and of themselves.…
Advertising in Puerto Rico
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Advertising in Puerto Rico

Funny Advertising Fails
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Funny Advertising Fails

Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches…
Facebook Billboard
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How Does Facebook Spend its Advertising Budget? Billboards.

Have you ever seen a billboard ad for Facebook and stopped to wonder why one of the top online advertising powers in the world invests its marketing dollars into outdoor advertising? Maybe not, but oh the irony. We personally think it’s…
Evolution of Outdoor Advertising Industry
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Evolution of Outdoor Advertising

Outdoor advertising isn't a new marketing method. In fact, it's been around since ancient times. The earliest outdoor advertising methods were chiseled on monuments in ancient cultures- including in Ancient Egypt! Hieroglyphics have been found…
Rum Ads
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Vintage Rum Ads from Puerto Rico

Puerto Rico is well known for being one of the finest producing islands of rum in the world. Combine that with that fact that alcohol advertising, in general, has always been a very competitive and creative space and you've got a very interesting…
Worlds Largest Billboard
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Largest Billboard in the World

It's been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn't what made…