reach vs frequency
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Reach vs Frequency

Gone are the days of swing-in-the-dark-with-a-dull-blade advertising — in this modern world, marketing strategies are highly refined, surgical operations, sharpened by the power of data sciences. By assessing vital metrics, we can accurately…
go to market strategy for startups
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Go To Market Strategy for Startups

We don’t mean to intimidate you (and maybe you were already aware), but there’s something you need to know: Studies show that 90% of all startups fail within five years of formation — not a very reassuring statistic, right? But what’s…
Outdoor Advertising Trends
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Outdoor Advertising Trends

Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact…
unique billboard designs
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Unique Billboard Designs

With the dawn of the internet, it's amazing watching some of the most unique shares go viral. This has to be one of our favorite picks because it involves billboard advertising! Check out these truly unique billboard designs made out of snow!…
Measuring Advertising Effectiveness
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Measuring Advertising Effectiveness

To a certain extent, advertising can be a trial and error process. Not all marketing campaigns start out great, right off the bat. Most successful strategies are built on little errors businesses weed out over time by measuring advertising effectiveness. What’s…
can I travel to Puerto Rico without a passport
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Do I Need a Passport to Visit Puerto Rico?

If you are an American citizen considering visiting Puerto Rico, then you might often find yourself wondering if you require a passport to visit this island. Do I need a passport to visit Puerto Rico is something that many people debate. But,…
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Effective Billboard Advertising

Billboards are a great medium to use when you really want to get your message to your customers.  Some people think they’re outdated in an increasingly digital world, but there’s a reason they’re still going strong. Everywhere from Times…
what makes a funny billboard
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Types of Humor in Advertising

In this digital world, we’re reaching the point where companies are expected to provide more than just a great service or product. Of course, this is where you should start, but more and more, companies are noticing the benefits of being authentic…
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Best Rum in Puerto Rico

One of Puerto Rico’s greatest claims to fame is its rum manufacturing. Not only is rum an important export of the island. The industry also employs lots of people all across the island to make this distinct drink. Although high-quality…
best restaurant billboards
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Restaurant Billboard Ideas

No matter what industry you are in, you certainly know the importance of marketing and advertising. Effective advertising can help you stand out from the competition. There is perhaps no industry where this is more important than in the restaurant…
best design ideas for billboards
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Billboard Design Best Practices

Designing a billboard can be hard work, especially if you don’t know what your goal is. You need to be able to strike a balance between adhering to universally understood billboard design best practices, and being creative, eye-catching, and…
AHPR and bMedia Group
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Asociación Hecho en Puerto Rico y bMedia Group Crean Alianza Para Impulsar Empresas Locales

La Asociación Hecho en Puerto Rico (AHPR) anunció hoy, lunes, una alianza con bMedia Group dirigida a apoyar e impulsar a los empresarios puertorriqueños para generar crecimiento económico.
things to see in san juan
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Sightseeing in San Juan

San Juan, Puerto Rico is a truly fantastic city to visit. It’s full of culture, beautiful architecture, delicious food, and interesting sights to see. The gorgeous weather and beaches don’t hurt either! There are so many different sights…
Successful Billboards Around the World
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Successful Billboards Around The World

Billboards have long been a staple of the marketing and advertising space. In fact, they are probably one of the first things that come to mind when thinking about traditional advertising. However, in today's world, one is confronted with advertising…
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Outdoor Activities in Puerto Rico

The small Caribbean island of Puerto Rico boasts picture-perfect beaches, lively nightlife, and vibrant local culture. The people are friendly, the beaches are beautiful, and the list of outdoor activities in Puerto Rico is endless. You can…
best strategies for outdoor advertising
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Outdoor Advertising Strategy

Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest? bMedia, Puerto Rico’s local leaders in outdoor media, has successfully executed marketing campaigns all over North…
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Why Use Billboards to Advertise?

Billboards have been around for ages. In fact, archaeologists have even found evidence of what they believe to be "ancient billboards" dating back thousands of years. Regardless of your age or where you live, billboards have likely been a part…
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Advantages of Outdoor Advertising

.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards…
economy of puerto rico by industry
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Industries in Puerto Rico

Puerto Rico's economy has had a long and dynamic history, especially as it relates to its status as a US territory. The island is known especially for the incredible beaches and storied sightseeing destinations. This makes tourism one of its…
effective ooh advertising
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OOH Advertising Examples

OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH…