
Best Way to Advertise
Marketing teams are under immense pressure to reach an ever-expanding online audience. The challenge seems impossible, but understanding the best ways to advertise and maximize your reach can make all the difference in achieving success with…

How To Grow Your Audience
Developing a strong audience for your business or creative project can be the key to success. Growing a base of loyal followers who understand and are interested in what you have to offer can mean the difference between stumbling along and achieving…

How to Increase Reach
Companies use various marketing strategies to engage with customers and attract new clientele. Creating a marketing campaign requires creative thinking and risk-taking. It’s also important to quantify, analyze, and measure your results.
Reach…

Doing Business in Puerto Rico
It's more than just an island vacation destination. Puerto Rico offers many benefits, especially for citizens and businesses of the United States.
Between the cost of living, tax rates, and other incentives, there are many good reasons for…

Traditional Billboards vs Digital Billboards
Traditional Billboards vs. Digital Billboards is an article that looks at two effective forms of advertising. While conventional billboards have been around for decades, digital billboards are a relatively new addition to advertising. This article…

Are Billboards Worth It?
Billboards are a popular form of outdoor advertising. They offer a large and visible platform for businesses to promote their products or services to a wide audience. They are also relatively inexpensive compared to other forms of advertising,…

Types of Advertising Media
What types of advertising media are available to business owners with a message or brand to share with the world?
That is a question almost every company must ask if they want to gain market share, social proof, client testimonials, or other…

6 Statistics on Billboard Advertising
Billboards are a form of outdoor advertising that have been around for more than 100 years. Thus, we have plenty of statistics on billboard advertising we would like to share.
The primary purpose of a billboard is to promote a product or…

Importance of Marketing Analytics
When it comes to marketing and advertising, everything boils down to the data. Marketing analytics transform raw data into business intelligence that helps companies maximize their marketing initiatives return on investment (ROI).
If businesses…

Brand Amplification
The post-COVID landscape is fraught with competition between brands. Businesses with compelling messaging and impactful marketing can identify with their audience and stand head and shoulders above their competition – so long as they know…

Analyze Marketing Data
As a business owner, you are always looking for new ways to reach your target market and get your product or service in front of them. Outdoor advertising, such as billboards, is one effective way to do that. In building your billboard strategy,…

Creative Outdoor Advertising
Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There's advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising…

Increase Brand Recognition
One of the most common goals any business has is to increase brand recognition and sales.
While social media, events, and strategic partnerships encourage revenue growth, paid advertising is the best, most rapid way to get the word out about…

What is Outdoor Media?
68% of consumers claim their purchasing decisions are made while in the car or walking around on the street. Is your business or brand taking advantage of this? Unlike ads we see every single day on our phones, outdoor media is an “experience…

Interactive Billboards
Interactive billboards are a type of advertising that requires audience participation. It is an advertisement that is adapted or enhanced by the consumer's interaction with it.
Whether activating a smartphone to view a hidden message on…

Media Selection Process
Out-of-home advertising, also known as OOH, has stood the test of time as a reliable and powerful advertising medium. However, even the most beautifully designed billboard or poster won't sell your product or service if it is not carefully thought…

Increase Brand Awareness
According to Forbes, most people are exposed to between 4,000 and 10,000 ads per day; there is a challenge for companies to cut through all the noise and make an impact on advertising. Today's business environment is overrun by competition;…

How Are Billboards Made
How are billboards made and what does the process look like? The process of making a billboard requires different components and decisions. Some components cover what materials the billboard is made from, which is usually fixed. Those hiring…

Impressions vs Reach
In marketing and advertising, the Rule of 7 is a common concept that states that your potential customer needs to see or hear your brand name roughly 7 times to convert. This is one of the reasons that billboards are so important for companies…

Outdoor Advertising Analysis
Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing…