We are constantly bombarded by messages enticing us to buy something. Look at a website and the next thing that pops up is an array of ads for that item from competing companies. Open your e-mail and there are full-color, animated sales flyers whether you asked for them or not. Ads come in many forms including posters, window displays, newspaper and magazine ads, t-shirts, web, and social media, but the most effective type is still in the form of amazing billboard ads.
Advertising is big business. This year it topped $100 billion dollars in the USA alone. Outdoor or billboard advertising accounted for 7% of that.
Some billboard ads appeal to certain potential clients. Others garner more attention from a different niche market. But what, exactly, makes an outdoor effective? The most amazing billboard ads follow certain designs and creative elements, and we’re giving you some intriguing information on them below.
Why are Outdoor Ads so Effective?
Billboard ads have been proven to be highly effective. Who can resist reading a big, bold billboard or a colorful ad the full length of a city bus? It’s difficult to miss an ad that covers an entire wall.
Outdoor ads are limited only by the imagination of advertisers. Have you noticed ads in cab windows, on bus shelters, affixed to park benches? You will find them on kiosks in shopping malls, plus trains, in airports, and even front lawns. Most commonly, however, outdoor ads occupy space nearest to roads in the form of billboards and with good reason. Every day, people commute t0 work, home, stores and more, and within that drive time, they either knowingly or unknowingly pass by a captivating billboard.
We spend more time away from home than we do inside so it follows that outdoor signs catch our eye and lure us to buy. Still, what makes amazing billboard ads effective?
Outdoor Signs Have High Impact
Where magazine or newspaper ads have to capture a viewer to the medium, outdoor advertising requires no such invitation. It’s right there. It’s in your face. It’s part of your environment. You can’t close it like the newspaper, shut it off like the TV, or shut it down by clicking your mouse.
You have no control over whether you view it. The longer and the more often you see it, the greater the impact.
Outdoor Ads Grab Your Attention
Outdoor ads stand alone. They aren’t competing with other ads the way TV, internet, and newspaper ads do.
Outdoor ads are often visible from afar. They stay in your visual range for several minutes. Outdoor advertisers strive for color, movement, and creativity that make them attention-grabbing and memorable even long after you’ve seen them.
Outdoor Advertising is Surprisingly Cost-Effective
Studies on return on investment (ROI) for outdoor billboard ads found that outdoor advertising is very cost-effective when compared with other types of advertising. The reason, again, is that they’re hard to ignore and they even subconsciously entice buying decisions.
Outdoor Advertising Reaches A Wide Audience
If you’re trying to reach a wide niche market, outdoor advertising is an excellent marketing platform for your brand, company, organization, or enterprise. Outdoor advertising has a broad audience. Being outdoors, businesses have the eyes of thousands of potential consumers. Many of them are hard to reach in other advertising media forms.
Where Do People Shop?
The short answer is: Not where they used to shop. Surveys discovered that over seventy percent of things purchased are not bought in retail centers and shopping malls. When it comes to advertising, location is crucial. Outdoor advertising is the most effective medium when it comes to making an impact on shoppers before they purchase.
Consumers Like Outdoor Ads
Ads on TV are hated! DVR companies make a fortune on providing the viewing public with a means of ignoring ads. On the other hand, outdoor ads are actually popular with consumers. An Australian study proved that locals and tourists preferred buses with ads than those without them. Over a third of American drivers said they welcomed the distraction of billboard ads.
Outdoor Ads Combine with Other Advertising
Outdoor advertising need not stand alone. It has been shown to combine well with other types of advertising. The result is a heightened impact on both types of ads.
Outdoor Ads Offer a Fresh Message
Thanks to modern technology, outdoor advertising gives brands and enterprises a novel, creative, attention-grabbing approach. It’s a way to reach potential consumers in an open, fresh appealing way.
Why are Billboards one of the Best Types of Outdoor Ads?
On average, people spend more than twenty hours a week in their cars. Here are some interesting statistics on commuters by state. For billboards, these drivers and their passengers are a captive audience.
Amazing billboard ads are big, bright, visually appealing, easy-to-read as you pass without undue driver distraction. Moreover, studies have shown that these messages leave a lasting visual impression.
Best Copy for Outdoor Ads
When it comes to compelling copy for an amazing billboard, you have to remember that you are competing with the driver’s smartphone, GPS, radio, and morning coffee. So, your message needs to be big, bold and easy to read in passing. It also needs to be clever but not cutesy.
A good rule of thumb in copy is six words or less. Six seconds is the usual time spent passing a billboard. Also, consider the words and their length.
You want to get noticed but not be a distraction whether you are a traditional roadside billboard or a mobile billboard on a bus or truck side.
You’re not trying to get a response. You want to entice a potential consumer, provide information, and get your brand out there. Billboards promote products and support brand campaigns.
Good visuals are big, bright, bold. They elicit a feeling from the viewer and provide a lasting memory of what they have seen for only a few seconds. Thanks to computer-aided design and vinyl sign software packages these visuals can be created effectively for both stationary and mobile billboards.
Outdoor Ads Faux-Pas
Not all billboards are effective. Here are some things to avoid when designing a billboard:
Ineffective Use of Color
Thanks to computer-aided design the sky’s the limit when it comes to color. Your ad must be attractive to grab the viewer’s attention and provide a lasting visual.
Choose fonts carefully. Stylized fonts, curly print, thin letters are a bad choice on billboards. Aim for easy and fast reading format.
Too Much Text
As cosmetics maven, MaryKay, said of women’s makeup, “Less is more!” Avoid large chunks of text. Six words is a good rule of thumb.
As with real estate, in the world of billboards placement is a major decision. Not selecting the right location can be the demise of your add no matter how effective the design.
Hire a professional. Many companies hoping to save a dollar try to use a software package to create their own billboards. The results are often poor if not disastrous. The money spent on professional billboards more than pays for itself in return on investment.
Let us help. bMedia billboards have proven customer satisfaction and results.
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