If you own or run a business in Puerto Rico, there are many different ways that you can promote it and try to gain a larger customer base. The entire advertising industry has changed a lot because of the advances in technology, but that doesn’t mean the traditional methods are simply things of the past. In today’s world, you can put signs on the side of the road, print ads in the hands of customers, or blast them with digital pixels on electronic devices. All of these methods can work to accomplish different goals and reach different people.
Here, we’ll focus on three of the most successful strategies to use in Puerto Rico. If you use a mixture of these methods in your business, you should see some pretty strong results.
Puerto Rico is densely populated, and everyone here knows that. With more than 3.5 million individuals living together in 3,515 square miles, the island has more than 1000 people per square mile. Mixed in with all these potential customers is about 3 million registered vehicles, so that works out to being a lot of people sitting in traffic with eyes ready to see your billboard. Also, studies have found that more than half of people discuss interesting messages they see on billboards, and a quarter of people go to a store because of what they read.
Many of these people are already in the car and ready to go shopping, and those are pretty good odds for any marketer.
Billboards should be primarily used to target a very general audience. There’s no way to change the sign for each customer, so a wide message about your brand is the most helpful. Electronic signs give the possibility for quick successions of ads, but they still get blasted across the population.
Outdoor advertising like this is a great way to remind people that your company still exists. Overall, they’re a great way to increase brand recognition. This can really be the difference between consumers choosing your brand from a competitor’s product when they’re sitting next to each other on a shelf.
2. Social Media
There are a ton of social media platforms already, and new ones are being launched every day. Many of these have possibilities to advertise inside of them, and they can be useful because they’ve already convinced users to give them treasure trove of personal data. In other words, the networks know what people are interested in, so you can make sure to only pay for showing your product to consumers who are likely to buy it.
But, out of all the choices you have, Facebook is your best bet in Puerto Rico. The amount of users on the island has been steadily increasing, and it was nearly 90% during 2015. That means that nearly everyone has an account, and many of them use the social network on a regular basis.
You should plan on using Facebook to advertise when you have some unique and interesting content to draw people in. There is a lot of clutter, so words alone probably won’t be noticed. However, if you have a video or an interesting blog post to attract user’s busy eyes, you might just get a click. If they really like what they see, they’ll share your post. And a recommendation from a friend is something that money can’t buy!
3. Google Strategy
Don’t forget that the internet is a big place, and social media is only a small part of it. Getting noticed in the top few results of a Google search for a broad term can be quite tough. But, you can get pushed even higher on the list with a relatively small investment. Using Google AdWords, you can pay to have your result pop up (with a notification that it’s a paid ad).
However, you need to make sure that you use some search engine optimization (SEO) strategies before doing this. This is another chance to really narrow the viewers of your ad to a specific target group, so make sure you learn what people will be searching for before you write your ad – and only include the best terms. This option should be used when you have a very specific message for a very specific group of people.
You’ll benefit from using one of these methods, but the real power is in using all of them. However, you don’t need to just start throwing money. Make sure you have an overall strategy to see how they can all work together, and be careful to let them each take advantage of their specific strengths. Don’t necessarily split your marketing budget evenly – think of it as one big number that’s going to increase your bottom line!