{"id":3344,"date":"2021-07-28T23:02:34","date_gmt":"2021-07-28T23:02:34","guid":{"rendered":"https:\/\/www.bmediagroup.com\/news\/?p=3344"},"modified":"2021-07-28T23:02:34","modified_gmt":"2021-07-28T23:02:34","slug":"advantages-of-outdoor-advertising","status":"publish","type":"post","link":"https:\/\/www.bmediagroup.com\/news\/advantages-of-outdoor-advertising\/","title":{"rendered":"Advantages of Outdoor Advertising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">.Advertising can be broken up into two main categories: outdoor advertising, also known as <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Out-of-home_advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">out-of-home (OOH) advertising<\/span><\/a><span style=\"font-weight: 400;\">, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards vs. commercials, and as a result, there are benefits and disadvantages to both. In this article, we\u2019d like to introduce you to what outdoor advertising is before discussing some key advantages of outdoor advertising.\u00a0<\/span><\/p>\n<h3>What is Outdoor Advertising?<\/h3>\n<p><span style=\"font-weight: 400;\">OOH, or out-of-home advertising refers to any advertising media that targets consumers <\/span><a href=\"https:\/\/www.bmediagroup.com\/news\/types-of-outdoor-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">outside of their homes<\/span><\/a><span style=\"font-weight: 400;\">. This is obviously an extremely broad category and covers many different types of advertisements. Therefore, it\u2019s much easier to break OOH advertising up into <\/span><a href=\"https:\/\/web.archive.org\/web\/20090621033934\/http:\/\/www.oaaa.org\/marketingresources\/outdoormediaformats.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">4 key categories<\/span><\/a><span style=\"font-weight: 400;\">: billboards, street furniture, transit, and place-based OOH. Many of the advantages of outdoor advertising depend on which kind you use.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3345\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/advantages-of-outdoor-advertising.png\" alt=\"advantages of outdoor advertising\" width=\"800\" height=\"300\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/advantages-of-outdoor-advertising.png 800w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/advantages-of-outdoor-advertising-300x113.png 300w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/advantages-of-outdoor-advertising-768x288.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Billboard-type advertising can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Billboards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wall murals\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Examples of street furniture advertising include advertisements on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bus stops<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Public benches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payphone kiosks<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Transit advertising includes advertising in or on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Airports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trains<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taxis<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Place-based advertising includes advertisements in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stadiums<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Movie theaters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopping malls<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Globally, a lot of money is spent on OOH advertising every year. In 2019, more than $39 billion was spent on OOH ads. Many large worldwide companies such as Apple and McDonald\u2019s, and even tech companies like Facebook and Google, still spend heavily on different types of OOH advertisements, even with the rise of other forms of advertising, such as ads on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each different type of OOH ad <\/span><a href=\"https:\/\/www.bmediagroup.com\/news\/ooh-advertising-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">serves a specific purpose<\/span><\/a><span style=\"font-weight: 400;\">. For instance, a hotel company will probably benefit from having more advertisements in airports and taxis than on billboards. As such, although outdoor advertising is a broad umbrella, individual companies and products can inform the specifics of outdoor advertising campaigns.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3346\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/benefits-of-outdoor-advertising.png\" alt=\"benefits of outdoor advertising\" width=\"800\" height=\"300\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/benefits-of-outdoor-advertising.png 800w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/benefits-of-outdoor-advertising-300x113.png 300w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/benefits-of-outdoor-advertising-768x288.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>Advantages of Outdoor Advertising<\/h2>\n<p><span style=\"font-weight: 400;\">You may wonder why companies still decide to spend money on OOH campaigns like billboards or advertisements in subways in today\u2019s global age. There are a few key benefits that OOH ads have compared to other forms of advertising.\u00a0<\/span><\/p>\n<h3><strong>1) More Noticable<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the key advantages of outdoor advertising is that it is significantly more noticeable. Online advertising can be frustrating since so many consumers have ad-blockers in place and the ones that don\u2019t are bombarded with so many ads, none really stand out. However, OOH ads don\u2019t have these problems, so they\u2019re basically \u201cunblockable.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, it should come as no surprise that larger advertisements tend to be more <a href=\"https:\/\/digitalsynopsis.com\/advertising\/creative-billboards-outdoor-ads\/\" target=\"_blank\" rel=\"noopener\">noticeable<\/a>. If you compare the size of a typical billboard ad vs. a Facebook ad, it\u2019s pretty obvious which one is bigger, and therefore, is more noticeable.<\/span><\/p>\n<h3><strong>2) More Accepted by Consumers<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Recently, online advertising has been receiving large amounts of criticism from various regulatory parties and frustrated individuals. Online advertising is a relatively new form of advertising, and thanks to companies like Facebook &amp; Google, is able to be extremely targeted to individual consumers. The reason why these big companies can be so effective with their advertising is due to the immense amount of data they collect on each user, something that many consumers have issues with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, outdoor advertising is definitely a more acceptable form of advertising to the individual consumer. For one, it has been around much longer than online ads. Consumers of all different generations have seen billboards, posters, or advertisements on the subway. Additionally, outdoor ads don\u2019t coincide with intensive data monitoring of an individual\u2019s online activity, something that privacy-minded consumers are extremely concerned about.<\/span><\/p>\n<h3><strong>3) Helps to Benefit Other Advertising Campaigns<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This benefit comes from the fact that people tend to be more perceptive of their surroundings outside of the home. Humans are made to be more alert, aware, and perceptive in both unfamiliar locations and louder, busier locations. This increased alertness means that consumers can take in your advertisements, even if they\u2019re not consciously aware of them. This effect can boost your other advertising campaigns.<\/span><\/p>\n<blockquote><p>According to research from Ocean Neuroscience, consumers were <a href=\"https:\/\/oceanoutdoor.com\/neuroscience\/the-science-behind-the-art-of-outdoor\/\" target=\"_blank\" rel=\"noopener\">48% more likely<\/a> to engage with a mobile ad when exposed to the same out-of-home advertisement first.<\/p><\/blockquote>\n<h3><strong>5) Helps with Brand Building and Recall<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Outdoor advertising has shown to be very effective in building brand awareness and brand image. Since customers can\u2019t \u201cignore\u201d outdoor ads the way they can with online ads, they have very little control over what ads they see outside of the home. In addition, many consumers will travel by and frequent the same locations and the same advertisements every day, which helps to build a level of familiarity with those advertisements. Well-placed and nice-looking outdoor advertisements can make this benefit even stronger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, working with a company that can help you intelligently design ads and properly locate them where your desired consumers will see them. In Puerto Rico, there\u2019s no better outdoor advertising company than <\/span><a href=\"http:\/\/bmediagroup.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bMedia<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">bMedia<\/span><span style=\"font-weight: 400;\"> will work with each individual business to design and plan outdoor advertisements, before ensuring they\u2019ll be placed in the best possible location for your specific company.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3347\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/outdoor-advertising-advantages.png\" alt=\"outdoor advertising advantages\" width=\"800\" height=\"300\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/outdoor-advertising-advantages.png 800w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/outdoor-advertising-advantages-300x113.png 300w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/07\/outdoor-advertising-advantages-768x288.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><strong>6) Cost Effectiveness<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another key advantage of outdoor advertising, especially for companies with limited marketing budgets, is its cost-effectiveness. In this current environment, outdoor advertising is often cheaper than print or digital advertising. Additionally, outdoor advertising is more long-term than print or digital ads. Companies often have to repeat payments to carry out campaigns. Paying to have an advertisement on a billboard for a month can be a much better use of funds than repeatedly paying for a commercial campaign.<\/span><\/p>\n<h2>Outdoor Advertising with bMedia<\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, OOH advertising can be extremely profitable for your company. In order for this to occur, you must develop a creative and memorable campaign. The benefits of working with an established, reputable advertising agency are numerous. They can help with devising content, doing market research to determine optimal advertising locations, and will help you analyze the effectiveness of your outdoor ad campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are advertising on the island of Puerto Rico, there is no better company to work with than <\/span><a href=\"http:\/\/bmediagroup.com\"><span style=\"font-weight: 400;\">bMedia<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">bMedia<\/span><span style=\"font-weight: 400;\"> is Puerto Rico\u2019s leader in OOH media and advertising and will work with you to ensure your advertisements are seen and remembered. They are true experts in the outdoor advertising world and employ a variety of sophisticated solutions to ensure maximum advertisement exposure and effectiveness. <a href=\"tel:787-792-4113\" target=\"_blank\" rel=\"noopener\">Contact us<\/a> today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards vs. commercials, and as a result, there are benefits and disadvantages to both. In this article, we\u2019d like to introduce you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,8,9,10],"tags":[11,12,34,13,14,17,18,19,20],"class_list":["post-3344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-blog","category-business","category-outdoor-media","tag-advertising","tag-benefits-of-billboard-advertising","tag-billboard","tag-billboard-advertising","tag-billboard-advertising-effectiveness","tag-ooh-advertising","tag-out-of-home-advertising","tag-outdoor-advertising","tag-outdoor-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advantages of Outdoor Advertising | Puerto Rico OOH Advertising<\/title>\n<meta name=\"description\" content=\"Are you wondering why you should invest in outdoor advertising? bMedia is here to explain some of the advantages of outdoor advertising. 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