{"id":3249,"date":"2021-06-15T19:31:47","date_gmt":"2021-06-15T19:31:47","guid":{"rendered":"https:\/\/www.bmediagroup.com\/news\/?p=3249"},"modified":"2021-06-15T19:31:47","modified_gmt":"2021-06-15T19:31:47","slug":"ooh-advertising-examples","status":"publish","type":"post","link":"https:\/\/www.bmediagroup.com\/news\/ooh-advertising-examples\/","title":{"rendered":"OOH Advertising Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">OOH, or <a href=\"https:\/\/www.bmediagroup.com\/news\/types-of-outdoor-advertising\/\" target=\"_blank\" rel=\"noopener\">Out-of-Home advertising<\/a>, <\/span><span style=\"font-weight: 400;\">refers to any advertising media that targets consumers outside of their homes<\/span><span style=\"font-weight: 400;\">. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH advertising examples from around the world. Therefore, it\u2019s much easier to break OOH advertising up into 4 key categories: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Billboard-Type Advertising<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Street Furniture<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Transit<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Place-Based OOH<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3297 size-full\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/ooh-advertising-examples.png\" alt=\"ooh advertising examples\" width=\"800\" height=\"300\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/ooh-advertising-examples.png 800w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/ooh-advertising-examples-300x113.png 300w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/ooh-advertising-examples-768x288.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Globally, a lot of money is spent on OOH advertising every year. In 2019, more than $39 billion was spent on OOH ads. Many large worldwide companies such as Apple and McDonald\u2019s, and even tech companies like Facebook and Google, still spend heavily on different types of OOH advertisements, even with the rise of other forms of advertising, such as ads on social media.\u00a0<\/span><\/p>\n<h3><strong>Benefits of OOH Advertising\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You may wonder why companies still decide to spend money on OOH campaigns like billboards or advertisements in subways in today\u2019s global age. There are a few key benefits that OOH ads have compared to other forms of advertising. Firstly, online advertising can be frustrating, since so many consumers have ad-blockers in place and the ones that don\u2019t are bombarded with so many ads, none really stand out. However, OOH ads don\u2019t have these problems, as they\u2019re basically unblockable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, people tend to be more perceptive of their surroundings outside of the home, and can take in your advertisements, even if they\u2019re not consciously aware of it. This effect can boost your other advertising campaigns.<\/span><\/p>\n<blockquote><p><b>According to research from Ocean Neuroscience, consumers were <\/b><a href=\"https:\/\/oceanoutdoor.com\/neuroscience\/the-science-behind-the-art-of-outdoor\/\" target=\"_blank\" rel=\"noopener\"><b>48% more likely<\/b><\/a><b> to engage with a mobile ad when exposed to the same out-of-home advertisement first.<\/b><\/p><\/blockquote>\n<p>Read on for some effective OOH advertising examples.<\/p>\n<h2><span style=\"font-weight: 400;\">Examples of OOH Advertising<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Digital OOH Advertising<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A key innovation in the OOH advertising space has been digital OOH advertising. While there are many digital billboards that could be considered effective OOH advertising examples, the best comes out of New York City. Times Square is saturated with <\/span><a href=\"https:\/\/www.bmediagroup.com\/news\/times-square-billboard-cost\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital billboards<\/span><\/a><span style=\"font-weight: 400;\"> that play video advertisements nonstop. Digital OOH ads manage to combine the bright colors, movement, and sound of ads like TV commercials with the size and unblockability of traditional OOH ads. The result of this is a new, hybrid advertisement that blends the benefits of multiple forms of advertising.<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3298\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/ooh-advertising-billboards.png\" alt=\"ooh advertising billboards\" width=\"800\" height=\"300\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/ooh-advertising-billboards.png 800w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/ooh-advertising-billboards-300x113.png 300w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/ooh-advertising-billboards-768x288.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Billboards<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Billboards are one of the most common forms of OOH ads. Because of how many billboards there are worldwide, it can be difficult to make a billboard ad that stands out. You aren&#8217;t sure if drivers passing by will notice it. To solve this, effective billboard advertising should be creative and memorable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One company that\u2019s done a great job with its billboard advertising is <\/span><span style=\"font-weight: 400;\">Apple<\/span><span style=\"font-weight: 400;\">. In 2015, Apple launched its \u201cShot on iPhone\u201d campaign. The campaign offered iPhone users the opportunity to capture images on their phones that would then be used on billboards, commercials, and other ads. Apple\u2019s Shot on iPhone campaign displays the importance of engaging consumers and being thoughtful with image selection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another fantastic billboard example was a <a href=\"https:\/\/adsarchive.com\/formula-toothpaste-billboard\/\" target=\"_blank\" rel=\"noopener\">Formula toothpaste billboard<\/a> in Indonesia. This remarkably creative advertisement shows a man whose teeth are so strong that he is literally ripping the billboard off of its supporting structure. This billboard is a wonderful example of using creativity to stand out.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Posters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Posters are another extremely common form of OOH advertisements. Because of their small size and widespread use, it\u2019s extremely important to design a poster that will immediately stand out. Eye-popping colors and creative images will help ensure that your ad will be noticed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some tips for effective poster advertising include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create the poster to cater to a specific audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your brand\u2019s color scheme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a call to action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pick high-quality images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use text sparingly; include only the information that consumers really need<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Airports<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Airport advertisements are a subset of place-based advertising. Many companies consider airports a gold mine for ads. They are a fantastic place to either stick with traditional billboards or posters, but you can also utilize other aspects of airports, such as conveyor belts, to create incredibly unique advertisements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One example of creative airport advertising is at the <a href=\"https:\/\/www.gamingzion.com\/gambling\/gambling-news\/giant-roulette-wheel-at-the-venice-airport\/\" target=\"_blank\" rel=\"noopener\">Venice Marco Polo Airport<\/a>. The Casino de Venezia decided to turn a baggage collection belt into a life-sized roulette wheel. This fun, unique advertisement did a fantastic job at keeping people engaged during an otherwise mundane activity of waiting for your luggage. In addition, the Casino reported that visits increased by 60% after installing this advertisement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another interactive airport advertisement was installed in the <a href=\"https:\/\/www.adweek.com\/creativity\/tokyo-airport-terminal-designed-running-track-ahead-2020-olympics-164203\/\" target=\"_blank\" rel=\"noopener\">Tokyo Airport<\/a> in anticipation of the 2020 Summer Olympics. The Tokyo airport turned an entire airport terminal into a running track. This incredibly creative advertisement is a great example of utilizing the entire airport to promote an event.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3299\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/best-examples-of-ooh-advertising.png\" alt=\"best examples of ooh advertising\" width=\"800\" height=\"300\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/best-examples-of-ooh-advertising.png 800w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/best-examples-of-ooh-advertising-300x113.png 300w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/06\/best-examples-of-ooh-advertising-768x288.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Street Furniture\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The most common use of street furniture advertising is at bus stops or on benches. Advertising on street furniture is a great way to not just engage people waiting for buses, but also gets your ad on the eye-level of everybody walking by.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/sneakernews.com\/2012\/01\/17\/nike-running-bench\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nike<\/span><\/a><span style=\"font-weight: 400;\"> is no stranger to creative, thought-provoking advertisements, and its ads on street furniture are no different. Nike added its famous, simple logo \u2014 the Nike swoosh \u2014 along with the word \u201cRUN\u201d to a bench in New York\u2019s Madison Square Park. They then removed the seat of the bench. This simple ad, paired with the action of taking away the seat of the bench, is eye-catching, memorable, and perfectly aligned with Nike\u2019s vision that everybody is an athlete.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Transportation\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Advertising on public transportation, such as buses or subways, is also extremely common. Many people on public transportation tend to be bored. They are looking for some form of entertainment while they travel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Startup mattress company Casper realized this, and developed a riddle <\/span><a href=\"https:\/\/techcrunch.com\/2019\/08\/16\/why-startups-ads-are-taking-over-the-subway\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campaign<\/span><\/a><span style=\"font-weight: 400;\"> in the NYC subway system that simultaneously entertained riders while advertising their product.<\/span><\/p>\n<p>The riddles they put up engaged subway riders, which helped ensure that their advertisement and company would be remembered.<\/p>\n<p>These are just some of the most effective OOH advertising examples, but there are plenty more!<\/p>\n<h2><strong>OOH Advertising with bMedia<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, OOH advertising can be extremely profitable for your company if you are able to develop a creative and memorable campaign. If you are advertising on the island of Puerto Rico, there is no better company to work with than <\/span><a href=\"http:\/\/bmediagroup.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bMedia<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">bMedia<\/span><span style=\"font-weight: 400;\"> is Puerto Rico\u2019s leader in OOH media and advertising, and will work with you to ensure your advertisements are seen and remembered. <a href=\"tel:787-792-4113\">Contact us<\/a> today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH advertising examples from around the world. Therefore, it\u2019s much easier to break OOH advertising up into 4 key categories: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,8,10],"tags":[11,12,13,26,16,41,17,18,20,21,28,61],"class_list":["post-3249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-blog","category-outdoor-media","tag-advertising","tag-benefits-of-billboard-advertising","tag-billboard-advertising","tag-digital-advertising","tag-digital-billboards","tag-digital-outdoor-advertisement","tag-ooh-advertising","tag-out-of-home-advertising","tag-outdoor-media","tag-puerto-rico","tag-types-of-billboards","tag-types-of-outdoor-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OOH Advertising Examples | bMedia Outdoor Advertising<\/title>\n<meta name=\"description\" content=\"How do you create effective out-of-home advertising? 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Here are some great OOH advertising examples. 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