{"id":3155,"date":"2022-08-20T17:38:39","date_gmt":"2022-08-20T23:38:39","guid":{"rendered":"https:\/\/www.bmediagroup.com\/news\/?p=3155"},"modified":"2022-08-20T17:38:39","modified_gmt":"2022-08-20T23:38:39","slug":"creative-outdoor-advertising","status":"publish","type":"post","link":"https:\/\/www.bmediagroup.com\/news\/creative-outdoor-advertising\/","title":{"rendered":"Creative Outdoor Advertising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There&#8217;s advertising on billboards, bus stop benches, etc. \u2013 it\u2019s hard to miss. <\/span><a href=\"https:\/\/www.bmediagroup.com\/news\/14-benefits-of-billboard-advertising\/\"><span style=\"font-weight: 400;\">There\u2019s a reason so many companies choose out-of-home advertising \u2013<\/span>\u00a0<span style=\"font-weight: 400;\">it works.<\/span><\/a><span style=\"font-weight: 400;\"> It\u2019s been reported that about 29 billion dollars are spent on outdoor advertising each year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone has seen an outdoor advertisement, whether they recognize it or not. Think about some particular ones that stuck with you. Is it the McDonald\u2019s billboards with the slogan, \u201cI\u2019m lovin\u2019 it\u201d on them? Or maybe the local law firm ad you\u2019ve caught on the back of a bus?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever the product or service is, the content of the advertisement becomes more memorable when you use creative ideas to grab the consumers&#8217; attention. That&#8217;s why we feel it&#8217;s important to discuss creative outdoor advertising ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything you present in an outdoor advertisement, from font to background to color, all affect the consumers&#8217; reaction to your ad. Make the most out of your creative outdoor advertising campaign by using innovative ideas to maximize consumer engagement.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3796\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/02\/Creative-Outdoor-Advertising.png\" alt=\"Creative Outdoor Advertising\" width=\"800\" height=\"300\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/02\/Creative-Outdoor-Advertising.png 800w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/02\/Creative-Outdoor-Advertising-300x113.png 300w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/02\/Creative-Outdoor-Advertising-768x288.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>Different Types of Creative Outdoors Advertising<\/h2>\n<p><span data-preserver-spaces=\"true\">One of the main objectives of Outdoor advertising is to promote your product in specific geographic areas. Types of outdoor advertising include:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bmediagroup.com\/best-practices\"><span data-preserver-spaces=\"true\">Billboard<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Lamp Post<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bridge<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Guerilla Advertising<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Point of Sale<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Transit<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Retail<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Stunt Advertising<\/span><\/li>\n<\/ul>\n<p>Creativity in designing and developing an outdoor advertising campaign is essential to create an impression on the public.<\/p>\n<p>The more attention and identification people feel with your advertising, the more effect it will have on them, bringing you closer to achieving your campaign objectives.<\/p>\n<h2>How to Be Creative With Outdoor Advertising<\/h2>\n<p><span style=\"font-weight: 400;\">So you\u2019ve recently purchased some time to showcase your product on a billboard. There are millions of ways to go about advertising your product\/service, but you want to get through to the largest audience possible.<\/span><\/p>\n<p><strong>A multitude of things need to be taken into consideration when deciding what exactly to put on your billboard, including:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Font<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Background<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Content<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Color<\/span><\/li>\n<\/ul>\n<blockquote><p>By considering all these factors, you can create the optimal billboard to engage the consumer.<\/p><\/blockquote>\n<p><strong>Here are some of our top tips for you to keep in mind when creating your campaign.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3797\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/02\/How-to-Be-Creative-With-Outdoor-Advertising.png\" alt=\"How to Be Creative With Outdoor Advertising\" width=\"800\" height=\"300\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/02\/How-to-Be-Creative-With-Outdoor-Advertising.png 800w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/02\/How-to-Be-Creative-With-Outdoor-Advertising-300x113.png 300w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/02\/How-to-Be-Creative-With-Outdoor-Advertising-768x288.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Using the Right Font<\/h3>\n<p><span style=\"font-weight: 400;\">Font, or typography, is<\/span><a href=\"https:\/\/www.merriam-webster.com\/dictionary\/typography\"> <span style=\"font-weight: 400;\">the style, appearance, or arrangement of typeset matter.<\/span><\/a><span style=\"font-weight: 400;\"> There are key factors examined when studying typography, some being:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Size<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Spacing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Construction of individual letters<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There have been numerous studies on people\u2019s reactions to the font. Some, like <\/span><span style=\"font-weight: 400;\">Comic Sans, <\/span><span style=\"font-weight: 400;\">are often completely ignored by consumers. Others, like Baskerville or <\/span><span style=\"font-weight: 400;\">Georgia, <\/span><span style=\"font-weight: 400;\">are known to be more aesthetically pleasing to people, and therefore lead to a more positive reaction. <\/span><span style=\"font-weight: 400;\">The consensus is that Baskerville, Times New Roman, or Georgia are some of the best fonts to use in an advertisement.<\/span> <span style=\"font-weight: 400;\">The reason these are used heavily is that they are easy to read and pleasing to the eye.\u00a0 But that doesn\u2019t mean your ad has to use these fonts.<\/span><\/p>\n<p><b>Grabbing the consumers&#8217; attention is the driving idea behind a billboard.<\/b><span style=\"font-weight: 400;\"> Consider using other, more bodacious fonts that capture the consumer\u2019s eye. Be mindful of the readability and overall pleasantness of your font, but don\u2019t be afraid to switch it up. Perfecting your font can help convey<\/span> <span style=\"font-weight: 400;\">a powerful message.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3>Picking a Background<\/h3>\n<p><span style=\"font-weight: 400;\">As stated above, you ultimately want your billboard to be noticed. Several words on a white background can work, but they won\u2019t be as noticeable or memorable as other advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contemplate using things like a picture of your product or staff to form a bond with the consumer. If advertising for a restaurant, display a picture of the food. When advertising for a hospital, consider using a picture of the staff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">You could also try using an aesthetically pleasing image that relates to your product. Consumers will then associate that pleasantness with your company. Examples could be:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">An image of an open road for a motorcycle manufacturer.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A picture of a snow-capped mountaintop for a ski resort.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>The background of your billboard should be able to capture the audience\u2019s attention while also maintaining a friendly look.<\/strong> Make it too visceral, and people will look away; make it too boring, and people will never look in the first place. Consumers are more likely to notice<\/span><a href=\"https:\/\/www.canva.com\/learn\/billboard-advertising\/\"> <span style=\"font-weight: 400;\">a billboard with a captivating image.<\/span><\/a><\/p>\n<h3>Choosing the Right Color<\/h3>\n<p><span style=\"font-weight: 400;\">Color plays an enormous part in advertising. Some colors are associated with harshness; others are soothing. Picking the right color for your font and background is instrumental in coordinating a successful ad campaign.<\/span><\/p>\n<p><b>Colors can convey emotion without people realizing it.<\/b><span style=\"font-weight: 400;\"> The science of color, or color psychology, is the study of how color affects the human brain. Marketing companies across the globe use color psychology to create the most effective advertisements.<\/span><\/p>\n<p><a href=\"https:\/\/smallbiztrends.com\/2014\/06\/psychology-of-colors.html\"><span style=\"font-weight: 400;\">It\u2019s been reported<\/span><\/a><span style=\"font-weight: 400;\"> that 93 percent of consumers center their attention on visual appearance when considering buying a product. The same goes for creative outdoor advertisements. <\/span><b>Making a billboard visually appealing leads to higher consumer engagement.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Each color imparts a different emotional response from people.<\/span><\/p>\n<ul>\n<li><b>Red:<\/b><span style=\"font-weight: 400;\"> Elicits strong emotions and reactions. Associated with love, but also with danger.<\/span><\/li>\n<li><b>Orange:<\/b><span style=\"font-weight: 400;\"> Energetic and lively color. Good for bringing attention to an advertisement.<\/span><\/li>\n<li><b>Yellow:<\/b><span style=\"font-weight: 400;\"> Evokes feelings of happiness and energy.<\/span><\/li>\n<li><b>Green:<\/b><span style=\"font-weight: 400;\"> Associated with health and nature. Can have a calming, honest effect on an ad.<\/span><\/li>\n<li><b>Blue:<\/b><span style=\"font-weight: 400;\"> Promotes seriousness and trustworthiness.<\/span><\/li>\n<li><b>Purple:<\/b><span style=\"font-weight: 400;\"> The color of royalty. Consumers often associate with luxury and elegance.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Notice how almost all<\/span> <span style=\"font-weight: 400;\">McDonald\u2019s billboards<\/span><span style=\"font-weight: 400;\"> use the color <strong>red<\/strong>. Yes, it is one of the company colors, but red captures eyes better than other colors.<\/span><\/p>\n<h3>Curating the Content<\/h3>\n<p><span style=\"font-weight: 400;\">Using the techniques above to perfect color, font, and the background will help you to get and keep your audience\u2019s attention. But if the content underneath isn\u2019t up to par, people will forget it.<\/span><span style=\"font-weight: 400;\"> \u00a0<\/span><b>In order to craft the right message, you have to consider what your product or service is.<\/b><span style=\"font-weight: 400;\"> If you have a serious message you want to get out, don\u2019t use jokes. Adversely, if your product is not too serious, think about keeping it light-hearted and playful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies use jokes or puns to convey a feeling of friendliness with the consumer. This can lead to brand loyalty. Other companies will try to tug at the heartstrings and elicit an emotional connection. Ads like these can often increase response from consumers.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The amount of content needs to be treated with the same veracity as the quality. A billboard should be a quick read. Too long and you run the risk of consumers simply not having the time to read it. <\/span><b>Keep your message to about seven words or lower, and don\u2019t use lengthy, hard-to-read terms.<\/b><\/p>\n<p>&nbsp;<\/p>\n<article class=\"post-entry post-entry-type-standard post-entry-1706 post-loop-1 post-parity-odd post-entry-last single-big post-1706 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-billboards category-news category-puerto-rico category-technology\">\n<div class=\"entry-content-wrapper clearfix standard-content\">\n<div class=\"entry-content\">\n<h2><img decoding=\"async\" class=\"alignnone size-full wp-image-3798\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2021\/02\/BMedia-%E2%80%93-Puerto-Ricos-Creative-Outdoor-Advertising-Experts.png\" alt=\"BMedia \u2013 Puerto Rico\u2019s Creative Outdoor Advertising Experts\" width=\"800\" height=\"300\" \/><\/h2>\n<h2>BMedia \u2013 Puerto Rico\u2019s Creative Outdoor Experts<\/h2>\n<p>bMedia are Puerto Rico\u2019s creative outdoor advertising experts. <strong>If you want to grow your business on the island, we\u2019re here to help make that happen.<\/strong>\u00a0Let our team of experts guide you through the media planning process from beginning to end. bMedia has a wide selection of outdoor media, like interactive billboards, to choose from.\u00a0<a href=\"https:\/\/www.bmediagroup.com\/\" target=\"_blank\" rel=\"noopener\">On our website, you can click on each billboard type and learn more about the specific advertising format.\u00a0<\/a><\/p>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There&#8217;s advertising on billboards, bus stop benches, etc. \u2013 it\u2019s hard to miss. There\u2019s a reason so many companies choose out-of-home advertising \u2013\u00a0it works. It\u2019s been reported that about 29 billion dollars are spent on outdoor advertising each year. Everyone [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,7,9,23,66,24,10,39],"tags":[11,67,41,17,18,19,20],"class_list":["post-3155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-billboards","category-business","category-guerilla-marketing","category-new","category-news","category-outdoor-media","category-puerto-rico","tag-advertising","tag-creative-outdoor-advertising-ideas","tag-digital-outdoor-advertisement","tag-ooh-advertising","tag-out-of-home-advertising","tag-outdoor-advertising","tag-outdoor-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative Outdoor Advertising | OOH Advertising | bMedia Group<\/title>\n<meta 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