{"id":2970,"date":"2020-10-27T18:27:50","date_gmt":"2020-10-27T18:27:50","guid":{"rendered":"https:\/\/www.bmediagroup.com\/news\/?p=2970"},"modified":"2020-10-27T18:27:50","modified_gmt":"2020-10-27T18:27:50","slug":"how-to-design-a-billboard","status":"publish","type":"post","link":"https:\/\/www.bmediagroup.com\/news\/how-to-design-a-billboard\/","title":{"rendered":"How To Design A Billboard"},"content":{"rendered":"

So, you’ve set aside a budget for OOH (out-of-home) advertising, but you’re not quite sure how to design a billboard. Where do you start? What do you say?<\/p>\n

Once you know who your audience is and what consumption habits they might have, you can choose the next step to create a captivating design and engaging content. Deciding what to say is a big part of it, however, how you say it is even more important. Bringing the ad to life so that your audience reads and retains the message is crucial. bMedia has narrowed it down to 5 key things to focus on when designing a billboard.<\/p>\n

Simplicity Is Key<\/h2>\n

We\u2019ve all heard the saying, “less is more.” When designing for moving targets, aiming for that is key for a successful ad. Try to make the message short and sweet. A good rule of thumb to go by when it comes to how to design a billboard is to use no more than seven words. Make your billboard contain only the essence of what you want your audience to retain.<\/p>\n

A billboard that has one main message, with seven words or less, is much easier to read and absorb. While a billboard that has more text or content might contain useful information, no one has time to read the entire thing and there’s not a focal point. It’s an information overload, especially for someone who’s quickly passing by the billboard.<\/p>\n

\"billboard<\/p>\n

Consider Location & Season<\/h2>\n

This one is product specific. Meaning, after you choose the main point you would like to convey to your audience, consider where and when it will be most impactful. Is location relevant, and does the season timely to your message.<\/p>\n

Make Use Of Space & Time<\/h2>\n

Ads are everywhere, meaning you are competing for the attention of the audience. They can be walking down the street, on the go in their car, or looking out a window in the office. Thinking about what your audience is doing will ensure they are able to capture the message. Maybe the message is portrayed with an image, which can be worth a thousand words. Images have the ability to make instant emotional connections.<\/p>\n

This goes back to our first tip \u2013 less is indeed more.<\/p>\n

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The Three Cs<\/h2>\n

What are the three c\u2019s you ask? Color, contrast, and creativity. A combination of these will help crank up the volume (or down, depending on the message).<\/p>\n

Color<\/h3>\n

This will help evoke emotion. Choosing the right colors helps you send the correct message.<\/p>\n