{"id":2917,"date":"2020-09-22T02:30:02","date_gmt":"2020-09-22T02:30:02","guid":{"rendered":"http:\/\/www.bmediagroup.com\/news\/?p=2917"},"modified":"2020-09-22T02:30:02","modified_gmt":"2020-09-22T02:30:02","slug":"how-long-does-a-billboard-stay-up","status":"publish","type":"post","link":"https:\/\/www.bmediagroup.com\/news\/how-long-does-a-billboard-stay-up\/","title":{"rendered":"How Long Does a Billboard Stay Up?"},"content":{"rendered":"

Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are seen by large numbers of riders, drivers, or walkers.<\/span><\/p>\n

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All About Billboard Advertising<\/b><\/h2>\n

We see them everywhere in every size and color. Technology has changed them but they are still an in-your-face type of advertising that not even social media can surpass. Here are some things you might not know about billboards.<\/span><\/p>\n

They\u2019ve been around for thousands of years\u2014even before newspapers. An obelisk advertising a runaway slave was set up in Thebes, Egypt.<\/span><\/p>\n

Electronic billboards are not as new as we might think, either. They\u2019ve been around for a century. In 1904, a billboard pioneer, Oscar Gude installed the first electric sign<\/a> in New York City<\/span>. It advertised whiskey.<\/span><\/p>\n

The largest billboard is in Madrid. At 5,265 square meters, it is the size of twenty tennis courts or an American football field. It weighs as much as a male hippopotamus.<\/span><\/p>\n

New scented billboards appeal to sight and smell. A North Carolina grocery store billboard erected a \u201csmellvertising\u201d billboard<\/a> with a grilled steak aroma.<\/span><\/p>\n

Research shows that we may be exposed to as many as four thousand ads each day<\/a><\/span>. An Arbitron study found that nearly three in four viewers notice ads and read them<\/a><\/span>.\u00a0<\/span><\/p>\n

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The Power of Billboard Advertising<\/b><\/h2>\n