{"id":1985,"date":"2018-03-15T20:27:46","date_gmt":"2018-03-15T20:27:46","guid":{"rendered":"http:\/\/billboards.bmediagroup.com\/?p=1985"},"modified":"2018-03-15T20:27:46","modified_gmt":"2018-03-15T20:27:46","slug":"outdoor-advertising-ideas","status":"publish","type":"post","link":"https:\/\/www.bmediagroup.com\/news\/outdoor-advertising-ideas\/","title":{"rendered":"Outdoor Advertising Ideas"},"content":{"rendered":"

When done correctly outdoor advertising can be one of the most impactful forms of marketing there is. The right advertisement can act as a monument to your brand that exists in the physical space your clients live their lives in. Outdoor advertising is harder to ignore than many other forms of advertising, but to achieve the maximum impact, it should be creative. A basic billboard might get your message across, but if you really want people to stop and think about what you have to say, then you need to present you.<\/p>\n

\"Donatos<\/p>\n

\n

Consider the power of cross-promotion.<\/h3>\n<\/blockquote>\n

Outdoor advertising really takes off when it plays with people’s expectations. We\u2019ve all seen two advertisements placed side by side, but they never interact. This unique ad from pizza brand Donatos plays with expectations to create a hilarious and eye-catching ad. It\u2019s also worth noting that this sort of idea opens up all sorts of opportunities for cross-promotion. Creative companies can team up to create a billboard that delivers twice the punch at half the cost. That\u2019s thinking outside the box.<\/p>\n

\"Mars<\/p>\n

\n

Turn two billboards into one ad.<\/h3>\n<\/blockquote>\n

Here we have another advertisement that is created by combining two separate images. It takes full advantage of three-dimensional space to create an image that is impossible to ignore. It also presents a unique and vivid take on the subject matter, one look at that stretched out tongue is enough to tell you that it\u2019s licking one cold candy bar.<\/p>\n

\"Fedex<\/p>\n

\n

Convert a vehicle into a moving billboard.<\/h3>\n<\/blockquote>\n

Drawing comparisons between your business and your competitor is always tricky, but FedEx found a brilliant way to turn their delivery trucks into ads with a cheeky message. A simple decal turns an average truck into a humorous and attention-grabbing jab at the company\u2019s competition. Just putting your company\u2019s logo on your vehicles might be fine for some, but there\u2019s power in going beyond what\u2019s expected of you.<\/p>\n

\"Tailgating<\/p>\n

\n

Go beyond the flat image.<\/h3>\n<\/blockquote>\n

Take full advantage of the fact that outdoor advertisements don\u2019t need to be completely flat! It might cost extra to add depth to a billboard, but if you\u2019ve got a great idea, then the return on investment can be tremendous. People see flat ads all day long, give them something that comes out at them, literally!<\/p>\n

\"Electronic<\/h3>\n
\n

Use electronic ads to tell a story.<\/h3>\n<\/blockquote>\n

Any one of these images would make a fine advertisement on its own, but when you see all three images in sequence, you get a message that is more than the sum of its parts. All too often people are content to purchase just one of three slots on a board like this and hope that they\u2019ll stand apart from their competition. This ad shows that this sort of technology can be used to convey simple but powerful messages using sequential storytelling.<\/p>\n

\"Hotwheels<\/h3>\n
\n

Build off of what\u2019s already there.<\/h3>\n<\/blockquote>\n

When creating an outdoor advertisement, you don\u2019t have to build everything from scratch! By working with whatever is already in place you can increase your impact without dramatically increasing your budget. Look at this ad and imagine how much more Hot Wheels would have had to pay if they wanted to put up an entire fake bridge. But instead, they used an existing structure and made a big point at a relatively low cost.<\/p>\n

\"Mini<\/p>\n

\n

Put up ads that work with people around them.<\/h3>\n<\/blockquote>\n

This ad from Mini Cooper does a great idea of telling people that their vehicle is more spacious than it looks at first glance. It does this by taking advantage of the space it is in and the way people exist within that space. When planning your next outdoor ad, you need to think about how it will exist in the chosen space and how people will interact with it.<\/p>\n

\"McDonalds<\/p>\n

\n

Use technology to remind people that it\u2019s time for them to pay you a visit.<\/h3>\n<\/blockquote>\n

McDonald’s gets a lot of business by staying open around the clock, but not all of their locations is open around the clock. This is tricky to deal with, when people are up late at night they might be hungry but they don\u2019t want to waste time visiting a restaurant that isn\u2019t open. This sort of message encourages people to pay McDonalds a visit while assuring them that they\u2019re open and ready for business.<\/p>\n

For more outdoor advertising ideas check out our other article on the best outdoor advertising campaigns<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When done correctly outdoor advertising can be one of the most impactful forms of marketing there is. The right advertisement can act as a monument to your brand that exists in the physical space your clients live their lives in. Outdoor advertising is harder to ignore than many other forms of advertising, but to achieve […]<\/p>\n","protected":false},"author":1,"featured_media":1995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,8,10],"tags":[],"class_list":["post-1985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-billboards","category-blog","category-outdoor-media"],"yoast_head":"\nOutdoor Advertising Ideas | Billboard Design Ideas<\/title>\n<meta name=\"description\" content=\"We've complied a list of the best outdoor advertising ideas and billboard designs which have proven to be effective and make an impact on their audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bmediagroup.com\/news\/outdoor-advertising-ideas\/\" 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