{"id":1605,"date":"2017-05-23T12:58:11","date_gmt":"2017-05-23T12:58:11","guid":{"rendered":"http:\/\/billboards.bmediagroup.com\/?p=1605"},"modified":"2017-05-23T12:58:11","modified_gmt":"2017-05-23T12:58:11","slug":"quebec-city-magic-festival","status":"publish","type":"post","link":"https:\/\/www.bmediagroup.com\/news\/quebec-city-magic-festival\/","title":{"rendered":"Using Magic in Billboards"},"content":{"rendered":"<p>Advertising is often thought of as pretty straightforward, and it can be tempting to follow boring formulas to try to get your message across to consumers. But, there\u2019s one thing that many people forget: advertising can be magical! When making an effort to push the limits of what\u2019s possible, you might just be surprised at the results you\u2019ll get.<\/p>\n<p>Are you not convinced? Then just keep reading to see how one group said some magic words on their billboard, and really got noticed because of it.<\/p>\n<h2>Magicians Need Advertisements Too<\/h2>\n<p>There has been a magic festival held in Quebec over the past few years. In order to prove their entertainment value, they always seem to come up with some impressive ads that are much more than just a poster on the wall.<\/p>\n<p>One of their most spectacular was a billboard that\u2026 Well, you should see for yourself. Watch this video before reading on.<\/p>\n<p><iframe title=\"Quebec City Magic Festival - Magic Mop\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/A8drYv8U5WE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>The Magic Behind It<\/h2>\n<p>As the video shows, an average man was using a big mop to plaster up a straightforward sign about the show, but then things took an exciting turn. As the mop continued to work while flying through the air, many stopped to watch and be amazed.<\/p>\n<p>Fortunately, or unfortunately, the video revealed the trick. It\u2019s not actually magic (sorry). There was an elaborate system on the back that pulled the mop around using a chain and magnets, but made it look from the front like it was the result of magic actions.<\/p>\n<h2>Starting the Performance Early<\/h2>\n<p>True magic or not, this was really a preview of the show that they would offer. The festival is all about entertainment and allowing people to suspend their belief of reality in order to appreciate something spectacular, and they managed to prove their offerings before anyone had to pay for a ticket.<\/p>\n<p>Essentially, they gave a free sample, and all they needed was a billboard to do it.<\/p>\n<h2>Simple, Well-Delivered Message<\/h2>\n<p>A good billboard drills everything down to one clear message and this one managed to do that.<\/p>\n<p>Magic!<\/p>\n<p>There wasn\u2019t any extra noise on the sign screaming about headliners or where to read the program. In fact, it was extremely minimalist. It said the name of the festival, the date, and the location. Nothing else except for a little star.<\/p>\n<p>Anyone viewing it would quickly realize that if they wanted to see more (probably better) magic tricks, this festival was the place to be.<\/p>\n<h2>Not the Only Trick Up Their Sleeve<\/h2>\n<p>True to their roots as magicians, they made sure that this wasn\u2019t the only time to wow an audience. They\u2019ve worked with the Ig2 agency over the years, and they\u2019ve had quite a few impressive campaigns.<\/p>\n<p>In one, they looked like they were too lazy to create much of a poster, but it turned out that they needed a little help from the audience (some were even rewarded for their efforts).<\/p>\n<p><iframe title=\"Quebec City Magic Festival \/ The Magic Poster\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TzDPNnMx8SM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Another installation in a bus stop put the power of magic in the hands of people waiting for public transit \u2013 no magic wands required.<\/p>\n<p><iframe title=\"Quebec City Magic Festival - Magic Powers - Stunt\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uuKmy0tRc6E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Couldn\u2019t Be Done Digitally<\/h2>\n<p>This is an interesting example of advertising in our modern times because many people are turning towards making elaborate digital displays. This is something that could have quite easily been animated, but then it never would have been so impressive. It was completely dependent on having an actual man and a physically flying mop finishing up a billboard of real material.<\/p>\n<p>That doesn\u2019t mean that it had to remain out of the digital world, however. Many of those who saw it took photos and videos, and those will spread like wildfire on social media. Plus, a nice case study video like they created will let it live on long after the sign has been taken down \u2013 and people will still be interested in watching it.<\/p>\n<h2>Encourages Curiosity<\/h2>\n<p>Another benefit of this is that it makes people wonder how it happened. That\u2019s the most common question at a magic show, and anyone who can\u2019t figure it out is likely to share it with their friends to try to help solve the mystery.<\/p>\n<p>Magicians don\u2019t always want to reveal their secrets, but it was a good choice to do so in this video. Knowing how it works really convinces people of its authenticity, and that makes it all the more impressive.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1619\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2017\/05\/Quebec-Magic-City-Festival-Billboard.jpg\" alt=\"Quebec Magic City Festival Billboard\" width=\"1000\" height=\"558\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2017\/05\/Quebec-Magic-City-Festival-Billboard.jpg 1000w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2017\/05\/Quebec-Magic-City-Festival-Billboard-300x167.jpg 300w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2017\/05\/Quebec-Magic-City-Festival-Billboard-768x429.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Many Ways to Build Billboards<\/h2>\n<p>Another takeaway from this is that there are always more creative ways to build billboards. The digital age is pushing us toward signs that interact with people using complex systems and digital displays, but doing something like this can be just as creative.<\/p>\n<h2>Mystify Your Audience<\/h2>\n<p>Do you have any clever ideas to give your customers a sample of your work while also keeping them entertained? If so, we\u2019d love to help make them happen!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising is often thought of as pretty straightforward, and it can be tempting to follow boring formulas to try to get your message across to consumers. But, there\u2019s one thing that many people forget: advertising can be magical! When making an effort to push the limits of what\u2019s possible, you might just be surprised at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,8,23],"tags":[],"class_list":["post-1605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-billboards","category-blog","category-guerilla-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Magic in Billboards | Quebec City Magic Festival<\/title>\n<meta name=\"description\" content=\"There are a lot of ways to convey a message on a billboard, but using magic is certainly a unique approach. Read about the Quebec Magic Mop Billboard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bmediagroup.com\/news\/quebec-city-magic-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Magic in Billboards | Quebec Magic Mop Festival\" \/>\n<meta property=\"og:description\" content=\"There are a lot of ways to convey a message on a billboard, but using magic is certainly a unique approach. 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