{"id":1518,"date":"2017-02-10T15:34:39","date_gmt":"2017-02-10T15:34:39","guid":{"rendered":"http:\/\/billboards.bmediagroup.com\/?p=1518"},"modified":"2017-02-10T15:34:39","modified_gmt":"2017-02-10T15:34:39","slug":"best-super-bowl-ads-2017","status":"publish","type":"post","link":"https:\/\/www.bmediagroup.com\/news\/best-super-bowl-ads-2017\/","title":{"rendered":"The Best Super Bowl Ads of 2017"},"content":{"rendered":"<p>The Super Bowl is the time of year when the best teams prepare to compete with each other. Tons of planning has gone into a specific strategy, and they want to be the most talked about group after the game is over.<\/p>\n<p>When it ends, only one advertisement can be the best, but it can be hard to choose. Oh, and there\u2019s an NFL game being played when the commercial breaks aren\u2019t showing\u2026<\/p>\n<h2>Types of Commercials<\/h2>\n<p>This really is a big stage for commercials, and the price range shows it. In 2017, the cost for a 30-second spot was $5 million. When you\u2019re spending that kind of money, there isn\u2019t much room to make an error. The styles vary from funny to serious to utterly absurd, and sometimes they even try new methods such as filming during the show.<\/p>\n<p>For a variety of different reasons, here are the best Super Bowl ads of 2017.<\/p>\n<h2>Cam Newton vs. a Buick<\/h2>\n<p>https:\/\/youtu.be\/Nx2PMnSzCB4<\/p>\n<p>Buick seems to be refreshing its brand image, in quite an entertaining way. The popular quarterback Cam Newton shows off his skills around some kids who are much newer to the game than he is, and even a supermodel makes an appearance.<\/p>\n<h2>Mr. Clean is a Ladies\u2019 Man<\/h2>\n<p>https:\/\/youtu.be\/GDzMxlw2Fgo<\/p>\n<p>The trusty old Mr. Clean is back, but he\u2019s a little more risqu\u00e9 than he\u2019s been in the past. Plus, this commercial gives a valuable insight to any man wanting to be sexier for his wife or girlfriend.<\/p>\n<h2>The Accepting Airbnb<\/h2>\n<p><iframe title=\"We Accept | Airbnb\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yetFk7QoSck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The vacation rental website decided to go the serious route with their big commercial this year, and they focused on highlighting their value when it comes to dealing with people who are different. The ad was made in a very simple way, but the message came across clearly.<\/p>\n<h2>John Malkovich Needs a Squarespace Site<\/h2>\n<p>https:\/\/www.youtube.com\/watch?v=vNInrUkctc4<\/p>\n<p>https:\/\/youtu.be\/YjzYaLxplbw<\/p>\n<p>This clever ad takes two parts to tell the story of John Malkovich trying to get the correct web address for the website of his new fashion line. The extra clever part is that he actually did launch a men\u2019s clothing line, so we can only assume that he uses Squarespace and had an awkward time getting the rights to his own name.<\/p>\n<h2>Hyundai Puts Off Filming Until the Last Minute<\/h2>\n<p>https:\/\/www.youtube.com\/watch?v=P7n-GxJBw1k<\/p>\n<p>The car maker Hyundai followed a fairly common Super Bowl theme of being patriotic and supporting soldiers, but they managed to work another gimmick into the ad. Instead of filming it beforehand, as was the strategy for every other commercial ever made, they had two crews on opposite sides of the planet putting it together while the players were on the field.<\/p>\n<p>It worked.<\/p>\n<h2>LIFEWTR Gets Artistic<\/h2>\n<p>https:\/\/youtu.be\/7i_GEgNchRY<\/p>\n<p>This bottled water company believes that creativity and design are crucial to their brand, and they have a special edition set of bottles designed by certain artists. The commercial itself is very image driven, shows art being created, the music is great, and water manages to have a starring role.<\/p>\n<h2>Skittles Romance<\/h2>\n<p><iframe title=\"Skittles | &quot;Romance&quot; | Super Bowl LI Commercial\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/f8X8Ygy5VjI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>One of Skittles\u2019 trademark strategies is to always have funny ads, and this one doesn\u2019t disappoint. You start by rooting for the teenage boy who wants to impress his girlfriend, and then you end up being jealous of her family.<\/p>\n<h2>Sprint Continues to Go After Verizon<\/h2>\n<p>https:\/\/youtu.be\/fkLH-GBJaHg<\/p>\n<p>In one of the stranger and more traumatic ads of the 2017 Super Bowl, Sprint shows a dad faking his own death in order to get out of paying his Verizon bills. This ad will definitely be noticed and talked about, but it also runs the risk of feeling too intense.<\/p>\n<h2>An Action-Packed Ad by Wix<\/h2>\n<p><iframe title=\"Wix.com Big Game First Spot with Jason Statham &amp; Gal Gadot\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bcrrxRk-YeQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>This one really felt more like an action movie than a commercial for a website platform. The main character is a chef who is so involved in the building of a beautiful site for his business, that he doesn\u2019t even notice Jason Statham and Gal Gadot destroying the place while battling some bad guys. They even help him move his company in a new direction!<\/p>\n<h2>NFL Super Bowl Babies<\/h2>\n<p>https:\/\/youtu.be\/9csH_Hy-7A4<\/p>\n<p>The NFL follows up <a href=\"https:\/\/www.youtube.com\/watch?v=9KqekigARfE\">last year\u2019s ad<\/a> about babies who were born 9 months after a Super Bowl, by showing actual babies dressed up as iconic NFL legends. It\u2019s a good test of your knowledge \u2013 can you identify them all?<\/p>\n<h2>Man and Machine by Lexus<\/h2>\n<p>https:\/\/youtu.be\/h_iktzXK4K0<\/p>\n<p>Lexus goes a lot more modern while comparing a man and a machine, and it makes you wonder which is which. It\u2019s crisp and creative, and it\u2019s impressive enough to watch over and over.<\/p>\n<h2>#DriveProgress with Audi<\/h2>\n<p>https:\/\/youtu.be\/G6u10YPk_34<\/p>\n<p>Audi went with a very touching ad that had a message from a father concerned that he\u2019ll have to tell his daughter that men aren\u2019t equal to women in the workforce. However, she inspires him so much that it ends with bright hope for the future.<\/p>\n<h2>TurboTax and Humpty Dumpty<\/h2>\n<p>https:\/\/youtu.be\/wgh6K1TXw28<\/p>\n<p>Have you ever wondered why Humpty Dumpty was sitting on the wall before he took his great fall? Well, TurboTax finally got to the bottom of it.<\/p>\n<h2>What Was Your Favorite?<\/h2>\n<p>These are some of the best commercials shown during the Super Bowl, but there\u2019s no mathematical formula to prove which was the winner. Which did you like the most?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Super Bowl is the time of year when the best teams prepare to compete with each other. Tons of planning has gone into a specific strategy, and they want to be the most talked about group after the game is over. When it ends, only one advertisement can be the best, but it can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,8],"tags":[],"class_list":["post-1518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best Super Bowl Ads of 2017<\/title>\n<meta name=\"description\" content=\"Click here for our favorite Superbowl Ads of 2017. From Skittles to Buick there were a lot of fantastic ads that made a huge impact during the big game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bmediagroup.com\/news\/best-super-bowl-ads-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Super Bowl Ads of 2017\" \/>\n<meta property=\"og:description\" content=\"Click here for our favorite Superbowl Ads of 2017. From Skittles to Buick there were a lot of fantastic ads that made a huge impact during the big game.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bmediagroup.com\/news\/best-super-bowl-ads-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Outdoor Advertising News\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-10T15:34:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2017\/02\/Super-Bowl-Ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1696\" \/>\n\t<meta property=\"og:image:height\" content=\"862\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Best Super Bowl Ads of 2017\" \/>\n<meta name=\"twitter:description\" content=\"Click here for our favorite Superbowl Ads of 2017. 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