Billboards aren\u2019t always used to continue a previous ad campaign, but it can be a great idea. Also, billboards don\u2019t usually insult or scare the customers watching them. Not only was that seen as impossible throughout most of advertising history, but it was also viewed as a bad idea to hurt the feelings of the people who you want to buy your product.<\/p>\n
However, one well-known candy bar brand managed to do all of the above with their Snickers billboard, and it worked out well for them.<\/p>\n
A digital Snickers billboard was set up on a street in New York City. The image showed the famous scene from the 1955 film Seven Year Itch<\/a> when Marilyn Monroe was standing over a blowing subway grate in a white dress. But, when passersby stopped to look a little bit closer, something happened. Marilyn suddenly looked, well, different.<\/p>\n She would quickly change into the face of Willem Dafoe, but he was still wearing the white dress and recreating the scene. He\u2019d be looking right into their face, and he\u2019d have a big frown \u2013 quite different from the lovely smile worn by Marilyn. It may have freaked out quite a few pedestrians, but it certainly got people talking.<\/p>\n