{"id":1086,"date":"2021-11-16T10:02:34","date_gmt":"2021-11-16T17:02:34","guid":{"rendered":"http:\/\/billboards.bmediagroup.com\/?p=917"},"modified":"2021-11-16T10:02:34","modified_gmt":"2021-11-16T17:02:34","slug":"effective-billboard-advertising","status":"publish","type":"post","link":"https:\/\/www.bmediagroup.com\/news\/effective-billboard-advertising\/","title":{"rendered":"Effective Billboard Advertising"},"content":{"rendered":"

Billboards are a great medium to use when you really want to get your message to your customers. \u00a0Some people think they\u2019re outdated in an increasingly digital world, but there\u2019s a reason they\u2019re still going strong. Everywhere from Times Square to Puerto Rico, they work!<\/strong> However, there are a few key factors worth noting that really contribute to effective billboard advertising.<\/p>\n

Some say TV and radio advertising are losing out to streaming services. Others champion using online ads, but each channel there has a critic claiming no one uses that social network anymore. What\u2019s undeniable is that people will still venture out into the world on a regular basis, and there\u2019s no need to update their device in order to read a billboard.<\/p>\n

The effort and detail put into everything behind the billboard will help maximize its message and effectiveness. In other words, the more you focus on the goals behind the ad, the audience, the design, and the location, the more optimized your billboard is for maximum effectiveness.<\/p>\n

Here’s where to start your quest for effective billboard design:<\/p>\n

\"effective<\/h2>\n

Tips for Most Effective Billboard Advertising<\/h2>\n

To make sure your billboard advertising is reaching its full potential, there are a few things you’ll want to pay close attention to.<\/p>\n

Follow these 7 guidelines<\/strong>:<\/p>\n

    \n
  1. Make sure you know your target audience<\/li>\n
  2. In most cases, simple is better than complex<\/li>\n
  3. Use clear messaging<\/li>\n
  4. Follow best practices for ease of reading<\/li>\n
  5. Always aim for a goal<\/li>\n
  6. Focus on one call to action<\/li>\n
  7. Never forget to use this to build your brand<\/li>\n<\/ol>\n

    This may seem like a lot of steps, but it really isn\u2019t since many of them build on each other. Learn on to read how to best accomplish each one of these.<\/p>\n

    Define a Target<\/h3>\n

    The first important aspect of creating effective billboard advertising is making sure that it\u2019s targeting a specific group of viewers<\/a>. Since such a wide variety of people will be exposed to it, it\u2019s very tempting to try to advertise to everyone. Studies have shown<\/a> that targeting a specific demographic using your billboard can often get the message across far more clearly than going after a broader group. Instead of a lot of people getting your message, it generally turns into no one hearing it.<\/p>\n

    When you decide on a target group, you\u2019ll know who you\u2019re talking to.<\/strong> Once you know exactly who\u2019s going to be listening, you know how to craft your message in a way that they\u2019ll hear it.<\/p>\n

    Keep It Simple<\/h3>\n

    Too many words end\u00a0up being too much<\/a> information to remember. Don\u2019t forget that people often see billboards when they\u2019re driving or busy doing something else, so they don\u2019t always have the chance to stop and read \u2013 even if they want to. Make sure you get your point across as quickly as possible.<\/p>\n

    A good general rule is to use a maximum of six words on your billboard, as this is about the most that people can quickly take in.<\/p><\/blockquote>\n

    But, just because you can use six doesn\u2019t mean that you have to. Using only one word can be great. Zero words can be amazing.<\/p>\n

    \"effective<\/h2>\n

    Make Sure People Understand You<\/h3>\n

    The next step is to keep your billboard understandable.\u00a0 When you\u2019re trying to sell something, you don\u2019t want to show off in a way that strains the brain of your customer.\u00a0 If someone really has to stretch to understand what you\u2019re saying, they might start feeling stupid.\u00a0 Once they associate your brand with that feeling, people aren\u2019t really going to have a lot of motivation to give you their money.<\/p>\n

    But, if you make your billboard easy to understand, your customers will start to feel good about themselves.\u00a0 Suddenly, you\u2019re the brand that they relate to, and that\u2019s who they want to have in their life.<\/p>\n

    Make Sure People Can Read It<\/h3>\n

    We\u2019ve already covered why your billboard should only have a few words and why it should be easy to understand, but it\u2019s also extremely important to make sure people can read it<\/a>.\u00a0 By this, we mean to make sure the actual design can be taken in by the eyes of your customers<\/strong>.<\/p>\n

    Don\u2019t use elaborate fonts that are difficult to make out. Don\u2019t use colors that are so similar that they\u2019re hard to tell apart. Make sure the billboard has lots of contrast between the different elements, but also make sure they\u2019re colors that go well together.<\/p>\n

    Set a Goal<\/h3>\n

    This is near the bottom of the list, but it\u2019s still one of the most necessary parts of creating an effective billboard. It really should be done at the same time that you define your target. Make sure that you have a specific result that you hope for the sign to accomplish, or you\u2019re just going to be creating a colorful banner.<\/p>\n

    Are you looking to create more brand awareness? Perhaps you’re marketing a specific product or service, for which you can track sales through the billboard campaign<\/a>?<\/p>\n

    It doesn\u2019t need to be a complicated or difficult goal.<\/p>\n

    Do you want to get more people in your store?\u00a0 That\u2019s a great goal.<\/p>\n

    Do you want to make sure potential customers learn about a promotion?\u00a0 That\u2019s another.<\/p>\n

    What about just making people interested in your brand?\u00a0 That\u2019s one of the most common reasons for creating a billboard.<\/p>\n

    \"effective<\/h2>\n

    Define a Single Call-To-Action<\/h3>\n

    What are you wanting your audience to do when they see your ad? Is there a phone number you want them to call? Maybe a website or social media channel you want them to visit? Is there a discount code you’d like them to enter? Don’t forget your contact info somewhere within the billboard advertisement, to make sure viewers don’t just see your ad \u2013 they engage with and respond to it.<\/p>\n

    Go With Brand Building<\/h3>\n

    Now that we\u2019re talking about your brand, that brings up a really good piece of advice.\u00a0 Think about using the billboard mostly to keep your brand in the eyes of your consumers.\u00a0 They\u2019ll see your message every day on their way to work, but they don\u2019t always have the chance to stop and read it.\u00a0 Or, they may not even have a need for your products or services at the moment \u2013 but the sign will still be there.<\/p>\n

    If your name has been melted into their brains during a morning commute every single day, they\u2019ll take that into consideration when they encounter you in a shop.\u00a0 You\u2019ll feel like a trusted friend who has always been there for them.<\/p>\n

    Don\u2019t Be Intimidated By Overdone Effective Billboard Advertising Examples<\/h2>\n

    If you do a search for \u201ceffective billboard advertising examples\u201d, you\u2019re likely going to come up with some pretty impressive results<\/a>. You might find these amazing pieces of art to be inspiring, or you might be prepared to throw in the towel because you\u2019ll never be able to think of an idea so great.<\/p>\n

    Take a deep breath and remember that out of millions of billboards, the internet will be happy to point out a few amazing success stories. These were developed by the top advertising agencies, and often had a bit of luck to really make them happen.<\/p>\n

    Just focus on the fact that the point of your billboard is to achieve your<\/em> goals with your<\/em> customers.<\/strong> Having an award-winning ad that will go viral online feels great, but it doesn\u2019t contribute to your bottom line. Stick with the tips above, and you\u2019ll be fine.<\/p>\n

    How to Buy Billboard Advertising<\/h2>\n

    Now that you have more of an idea of how to do billboard advertising, you\u2019re probably wondering the specifics of how to buy billboard advertising. Essentially there are two ways to go about it: building a billboard or renting space on one that already exists.<\/p>\n

    Pros of building<\/strong> a billboard:<\/p>\n

      \n
    • You have more control over the billboard as a whole.<\/li>\n
    • You don\u2019t have to worry about the contract running out and not being able to renew.<\/li>\n<\/ul>\n

      Cons of building<\/strong> a billboard:<\/p>\n

        \n
      • You need to either own or rent the land where it is placed (or the building it\u2019s attached to).<\/li>\n
      • You\u2019re responsible for building and maintaining it.<\/li>\n<\/ul>\n

        Pros of renting<\/strong> an already existing billboard:<\/p>\n

          \n
        • There is a lot less planning and commitment on your part, and the whole process can be significantly faster and easier.<\/li>\n
        • If you decide the location isn\u2019t working for you, you can move when the rental term is finished.<\/li>\n<\/ul>\n

          Cons of renting<\/strong> an already existing billboard:<\/p>\n

            \n
          • Depending on the contract, the price or availability of the billboard could change in the future.<\/li>\n
          • Some (but not all!) companies will place restrictions on what you can put on the billboard.<\/li>\n<\/ul>\n

            How bMedia Can Help With Effective Billboard Design<\/h2>\n

            Now that you have all this new knowledge about billboards, why not put it to the test?\u00a0 Give us a call, we are the largest provider of outdoor media in Puerto Rico and can help you get started with creating effective billboard advertising. As we consider your audience, your message, and the size of the ad, we’ll make sure that your billboard ad is most effective in its location and performance.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Billboards are a great medium to use when you really want to get your message to your customers. \u00a0Some people think they\u2019re outdated in an increasingly digital world, but there\u2019s a reason they\u2019re still going strong. Everywhere from Times Square to Puerto Rico, they work! However, there are a few key factors worth noting that […]<\/p>\n","protected":false},"author":1,"featured_media":3507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,7,8,10],"tags":[11,12,13,14,15,30,16,31,18,19,32],"class_list":["post-1086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-billboards","category-blog","category-outdoor-media","tag-advertising","tag-benefits-of-billboard-advertising","tag-billboard-advertising","tag-billboard-advertising-effectiveness","tag-billboard-design","tag-designing-a-billboard","tag-digital-billboards","tag-effective-billboard-advertising","tag-out-of-home-advertising","tag-outdoor-advertising","tag-why-are-billboards-effective"],"yoast_head":"\nEffective Billboard Advertising | Creating an Effective Billboard | bMedia<\/title>\n<meta name=\"description\" content=\"How do you know how effective your ad is? 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