{"id":1083,"date":"2016-04-13T00:06:19","date_gmt":"2016-04-13T00:06:19","guid":{"rendered":"http:\/\/billboards.bmediagroup.com\/?p=802"},"modified":"2016-04-13T00:06:19","modified_gmt":"2016-04-13T00:06:19","slug":"coke-mini-ads","status":"publish","type":"post","link":"https:\/\/www.bmediagroup.com\/news\/coke-mini-ads\/","title":{"rendered":"Coke&#8217;s Mini Ads for Huge Results!"},"content":{"rendered":"<p>By no means is it an exaggeration to say that the Coca-Cola Company is one of the largest companies on Earth.\u00a0 In fact, it was listed as the world\u2019s third most valuable brand in 2015. And it\u2019s been going strong since its introduction in 1886. It may be a company valued at $83.84 billion, but that doesn\u2019t mean that Coca-Cola\u2019s only focus is on getting bigger.\u00a0 In fact, one recent ad campaign was built around making things tiny.\u00a0 Really tiny. The product they were selling was mini cans of Coke, so they had to do something to keep with a theme of being smaller than normal.\u00a0 They couldn\u2019t be overly dramatic and shrink the world, but they could shrink the shops that sold the drink.\u00a0 And they did.<\/p>\n<p><iframe title=\"Mini Coca Cola in Mini Kiosk\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-IzYNMkH4M4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>The Big Scoop on Coke\u2019s Little Ad<\/h2>\n<p>The campaign in question was played out in five different major cities throughout Germany.\u00a0 Basically, Coke installed sales kiosks that looked exactly the same as the hundreds of others that the city dwellers would wander past that day, except these new ones were very small, and they had a mini machine and a person inside.\u00a0 The vending machine was the right size to still pop out the new 150 ml can, but it looked more like something that elves would shop at.<\/p>\n<p>Interestingly, the shops were fully functional, and they sold many different mini products.\u00a0 But, the whole setup was designed in a way that would showcase the little cans of Coca-Cola.<\/p>\n<p>The only exception to the tiny plan was the person inside.\u00a0 These vendors were a normal height, but they were positioned in such a way that kept them at the same level as the counter.\u00a0 It was brilliantly put together in a way to keep the illusion alive.<\/p>\n<p>Unfortunately, these mini kiosks were only there for a temporary time in 2014, so you don\u2019t have the chance to hop over to Germany and go visit them.\u00a0 But, they made sure to give you a way to visually relive the experience.\u00a0 They did this by also creating some print ads showing the kiosk as well as a video that could be shared online.<\/p>\n<h2>Why This Little Stunt?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1398\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2016\/04\/coca-cola-mini-kiosk-2.jpg\" alt=\"Mini Kiosk Coca Cola Campaign\" width=\"652\" height=\"440\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2016\/04\/coca-cola-mini-kiosk-2.jpg 652w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2016\/04\/coca-cola-mini-kiosk-2-300x202.jpg 300w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><br \/>\nThis whole campaign was built around a central motto: \u201cIt\u2019s the little things in life that make us happy.\u201d\u00a0 So, it wasn\u2019t about spreading the knowledge, sampling a new flavor, or rambling on about some new innovative production process.\u00a0 Instead, it really just aimed to show people that they could be happy, even from the littlest things.\u00a0 Such as a 150 ml can of Coke.<\/p>\n<p>Instead of going big and corporate, they decided to use guerrilla marketing in a localized location.\u00a0 They anticipated that people would get a kick out of it, and they wanted to take advantage of social sharing to spread the message.<\/p>\n<p>And, as always with <a href=\"http:\/\/www.coca-cola.com\/global\/glp.html\" target=\"_blank\">Coca-Cola<\/a>, they wanted to improve the customer experience and keep on building up that brand.<\/p>\n<h2>Outdoor Media for an Indoor Product<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1397\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2016\/04\/coca-cola-mini-kiosk-1.jpg\" alt=\"Coco Cola Outdoor Media\" width=\"652\" height=\"439\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2016\/04\/coca-cola-mini-kiosk-1.jpg 652w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2016\/04\/coca-cola-mini-kiosk-1-300x202.jpg 300w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><br \/>\nSoft drink companies generally fight viciously over interior space for their advertising, but this campaign shows it doesn\u2019t have to be that way.\u00a0 Coke easily could have made some big stunt inside of the stores, and they did put a lot of marketing materials there, but not this particular campaign.<\/p>\n<p>Sometimes advertising a product where consumers don\u2019t expect it is a great way to get noticed.\u00a0 This really stood out because the scene was so typical, but so different, that people couldn\u2019t help but notice.\u00a0 It really broke through all of the noise of the competing advertisements.<\/p>\n<h2>Of Course It Won Advertising awards<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1399\" src=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2016\/04\/coca-cola-mini-kiosk-hed-2014.jpg\" alt=\"Coca Cola Mini Kiosk\" width=\"652\" height=\"439\" srcset=\"https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2016\/04\/coca-cola-mini-kiosk-hed-2014.jpg 652w, https:\/\/www.bmediagroup.com\/news\/wp-content\/uploads\/2016\/04\/coca-cola-mini-kiosk-hed-2014-300x202.jpg 300w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/p>\n<p>It wasn\u2019t just the Coca-Cola Company that came up with this idea, and the advertising agency behind it was <a href=\"http:\/\/www.ogilvy.com\/\" target=\"_blank\">Ogilvy &amp; Mather<\/a> Berlin.\u00a0 They were pretty proud of the results, and among other awards, they walked away with multiple honors in the 2014 Cannes Lions International Festival of Creativity.<\/p>\n<h2>Coke\u2019s Strategy is Diverse<\/h2>\n<p>They\u2019ve had polar bears, athletes, normal people, and even Santa Claus as spokespeople for their drinks, but, most of those live in print ads and on television.\u00a0 So it was refreshing for everyone involved to see a campaign get into the great outdoors.<\/p>\n<p>Also, they\u2019re still at it with the mini ads.\u00a0 This year they ran a Superbowl spot featuring the Hulk and Ant Man (two Marvel characters), and they engaged in a big chase to see who could get the little Coke.<\/p>\n<h2>As Always, Coca-Cola Builds Their Brand<\/h2>\n<p>On average, there were about 380 of the mini cans sold each day of the campaign, and that\u2019s a 278% increase of normal vending machine sales.\u00a0 But, that wasn\u2019t the point.\u00a0 The main goal was to contribute to their overall brand image, and it really had to meet their claim that Coca-Cola will \u201copen happiness.\u201d\u00a0 It stuck out to customers and gave them the feeling that Coke is fun, relevant, and something that makes them happy.<\/p>\n<p>It doesn\u2019t matter what your product or service is, there\u2019s always a way to use <a href=\"http:\/\/bmediagroup.com\/\" target=\"_blank\">outdoor media<\/a> to strengthen a brand as a whole.\u00a0 Are you taking advantage of that?\u00a0 If not, feel free to <a href=\"https:\/\/www.bmediagroup.com\/news\/contact\/\">contact us today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By no means is it an exaggeration to say that the Coca-Cola Company is one of the largest companies on Earth.\u00a0 In fact, it was listed as the world\u2019s third most valuable brand in 2015. And it\u2019s been going strong since its introduction in 1886. It may be a company valued at $83.84 billion, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8,23,10],"tags":[],"class_list":["post-1083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-guerilla-marketing","category-outdoor-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coke&#039;s Mini Ads for Huge Results | Guerilla Marketing<\/title>\n<meta name=\"description\" content=\"Click here to learn about coke&#039;s mini kiosk guerilla marketing campaign. This very successful outdoor media was a unique and creative approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bmediagroup.com\/news\/coke-mini-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coke&#039;s Mini Ads for Huge Results | Guerilla Marketing\" \/>\n<meta property=\"og:description\" content=\"Click here to learn about coke&#039;s mini kiosk guerilla marketing campaign. 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